Prosight Success System
  • Home
  • About
  • Contact
  • Blog

3 Tips To Thrive During Insurance Week

12/25/2017

0 Comments

 
Picture
​December 26th begins Insurance Week. 
 
What’s Insurance Week?  You know the answer.  Insurance Week is when people whose insurance benefits expire at the end of the year rush to see their eye care professional.  They want and need an eye exam, and they don’t want to waste their materials benefits.  If you can see them, then you can sell them glasses and contacts, and hence, make more money.
 
All good news, right?  It is if you can see as many of them as possible without making them angry and burning out your staff.  To help you accomplish these goals, ProSight Success offers these 3 tips:
 
Treat Your Staff Like Royalty – Be honest with yourself.  You are going to ask more of your staff this week than any other week of the year.  More than likely, you will see more patients, verify more insurance, and sell more glasses than usual.  Your staff will receive the same pay for all of this crazy work.  So, treat them like royalty.  Provide coffee, snacks, lunch, or whatever.  All in all, you might spend $150 a day on your staff, but you will make that up with just one pair of glasses sold.  Keeping your staff happy is going to give them the ability to care for your patients well over this long week.  They will appreciate it.
 
Treat Your Patients like Royalty – Do the same for your patients.  No matter how you try, your patients are going to have to wait around, and there will probably be some insurance hiccups.  Provide coffee for them.  Have a staff person walk around with a basket of chocolates.  Bring in extra chairs if you have room.  If you have a television, tune it something that might be interesting for your folks to watch.  Whatever you decide, just let your patients know that you are aware of the craziness of the week, and you want them to know how much you appreciate them. 
 
Communicate with Both – Let your staff know about taking lunches.  Let them know ahead of time that you have food for them.  And for your patients?  Be sure to tell them expected wait times.  Be honest about their expected time in your office.  No matter what, just communicate.
 
I hope you have a great Insurance Week.  Take care of those employees and patients, and the money will take care of itself.
 
Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. 
 
ProSight offers resources to put you back in control of your practice. 
 
P.S. ProSight Success has a 7-volume playbook to put all of these things in place. Typically, this resource costs $199. I have cut its cost 50%.   From now until the end of the year, you can purchase the ProSight Success System in paperback for $100. 
 
P.S.S. If you can’t afford these investments, ProSight offers a free e-book to get you started. Just go to www.profitableeyecare.com to get your copy
 


0 Comments



Leave a Reply.

    Gordon Duncan

    Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.

    He has been happily married to Amy for over 20 years and is the proud father of 3 wonderful girls. 

    He is a graduate of East Carolina University and Reformed Theological Seminary. 

    He has been in the eye industry since 1999, an elder in the Presbyterian Church of America (PCA) since 2000, planted Sovereign King Church in Garner, NC in 2005, and planted Evident Grace Church in Fredericksburg, VA in 2013. 

    Archives

    September 2021
    October 2020
    September 2020
    December 2019
    September 2019
    May 2019
    March 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About
  • Contact
  • Blog