​Recently, my wife visited her chiropractor.  He has a great looking practice, friendly staff, and efficient procedures.  My wife left feeling better, and she was impressed with his entire operation.
 
When a friend asked her about her experience, she gushed and told her there was nowhere else to go. 
 
Then, yesterday, she received a letter from her chiropractor in the mail.  She was curious about what it was.  When she opened the letter, she discovered that it was a gift certificate for either products or services at the practice.  This is what it said…
 
“We wanted to thank you for referring -------- to our office.  Our patients are very important to us, and we take great pride when our existing patients encourage others to come and see us.
 
We look forward to providing ------ with the same service and personal care we give you.  As a token of our appreciation for the referral, we’ve enclosed a gift certificate that you can use on any in-office service or product.  Please enjoy!
 
Thank you, again.  It is always our pleasure to help others in need.”
 
What a great practice.  A gift certificate is such a simple and smart way to show appreciation.  That begs the question…
 
Do you have a referral program? 
Are you tracking how your patients find you?  
 
You could easily incentivize your patients to refer friends, and you could easily reward them with gift certificates for frames, contacts, or any other service or product that you have. 
 
Those small things build patient loyalty and give them a reason to come back between exams.  And even better…your patients become your best advertising. 
 
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Ideas like these, as well as tips about staffing, time management, and even tax deductions can be found in the ProSight Workbook.  Each purchase comes with a digital copy and an hour of free consulting.
 
Gordon Duncan has worked in the eye care industry for nearly 20 years.
 
www.prosightworkbook.com
www.prosightsuccess.com
www.prosightsuccessblog.com
 
 

“You don’t need new glasses today.” 
 
Eye Doctor, how many of you have ever said that?  I bet every one of you, and you say it multiple times a day.  But…why?
 
There is a huge difference between “Good news.  Your prescription hasn’t changed” and basically telling your patients not to spend money in your optical.
 
Your patients see you with the full knowledge that you have an optical that sells frames.  You have spent thousands of dollars making that optical look nice, and you employ pleasant, fashion-friendly frame sellers to sell them frames.
 
So, why tell them the exact opposite of what you hope for and what they expect? 
 
Be ethical, but don’t tell them the opposite of your hope and the opposite of their expectation.  There are a couple of options.
 
Give them the good news that their RX hasn’t changed.
Have your frame seller walk them out of the exam lane and through your optical.
Remind them that they have paid thousands of dollars into an insurance plan that has an allowance.
 
Even be up front.  “My hope today is that you have little or no prescription change.  But either way, I would love for you to spend some time our optical.  We have some great new frames that I think you would like.”
 
Again, be ethical, but don’t work against your interest and their option.  No practice can afford to do that anymore.
 
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Ideas like these, as well as tips about staffing, time management, and even tax deductions can be found in the ProSight Workbook.  Each purchase comes with a digital copy and an hour of free consulting.
 
Gordon Duncan has worked in the eye care industry for nearly 20 years.
 
www.prosightworkbook.com
www.prosightsuccess.com
www.prosightsuccessblog.com
 
 
​

Today is Labor Day, and ProSight Success wants to prepare you for the change of season. 
 
Until the end of the day, our ProSight Workbook is 33% off ($229.99 reduced to $151.80 ). 

And we will still offer the same great deal as before. If you purchase the workbook , we will give you the digital copy of all 7 books plus one hour of free tele-consulting.
 
Practices across the country are being transformed as they implement the strategies in this workbook. Why wait?

So, take action today before this offer goes away. Now is the time to increase revenue, create a more enjoyable work environment, and maximize tax deductions.
 
Gordon Duncan                                                                 
www.prosightworkbook.com