This 14,000 patient practice was out of money. The books were full for two weeks out, but there was no money in the bank. The doctor and I sat in the accountant’s office hearing the bad news. Something had to change and change quickly.
So, the doctor and I put a plan in place. We looked at seven areas in which we could make an immediate difference.
First, we established some internal systems and diagnostics, looking for the essential numbers that affect profitability, and we also found places where we could motivate the staff.
Second, we looked for areas of his office that were overcomplicated. We simplified several front desk and patient workup practices.
Third, we talked about his leadership practices. He was honest about areas where he could lead with greater humility and a clearer vision.
Fourth, we examined the doctors own time. He found that he wasted a good bit of it, both at the office and at home. We initiated time for him to focus, multi-task, and rest.
Fifth, we completely overhauled his hiring and evaluation processes. This provided an instant change in his office, both with his new employees and existing ones.
Sixth, working with his accountant, we found several tax areas that he had overlooked. Equipment purchases and the like were taken advantage of in preparation for filing seasons.
Seventh and finally, we doubled up his efforts with insurance filing. His insurance person was given boundaries and expectations with the opportunity to make bonuses based on improvement.
What was the result? He immediately began making money again. Six months later, he was building a cushion. Today, a few years later? He has expanded and has multiple practices in different cities.
This doesn’t happen for every doctor, but then again, not every eye care professional is bold enough to examine everything and change whatever is necessary. It can happen for you.
If you would like to implement the ProSight Success System, there are three ways that you can do it.
One, the “7 Essentials of Profitable Eye Care” is a summary of these seven steps. You can find it in paperback on Amazon.
Two, the “Prosight Success System” is the full-scale system that walks you and your practice through each of the seven steps with exercises and questions for you to answer. You can find the system in paperback and also in a workbook (the workbook gives you a free digital copy as well).
And finally, if you would like to work with me in a hands-on fashion, just email me at firstname.lastname@example.org or call me at 919-412-8161.
I hope to hear great success stories in the near future.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.