National Sunglasses Day & The Importance of Social Media

June 27th is National Sunglasses Day.  Quick, notify all of your patients.
 
Post a picture on your Instagram and Facebook accounts of a model wearing one of the brands you carry announcing 25% off all sunglasses and 33% off if they like or share your post. 
 
What does this do? 
 
Several things.  It, of course, increases sales.  It also gives your patients a reason to visit you outside of their once a year cycle.  And most importantly, it raises your social media profile and creates free publicity in yours and your patients’ circles.  Be sure to use the hashtag #nationalsunglassesday   
 
Now, if your patients don’t interact with you online much, you may not be able to take advantage of the opportunity.  This again is shows the importance of raising your social media profile.  Facebook and Instagram pages are essential to the growth and health of your business.
 
So, get those sunglass photos up and hashtag away. 
 
Gordon Duncan is the CEO/Consultant of ProSight Success, a consulting company with a focus on the eye care industry.
 
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