Recently, my wife visited her chiropractor. He has a great looking practice, friendly staff, and efficient procedures. My wife left feeling better, and she was impressed with his entire operation.
When a friend asked her about her experience, she gushed and told her there was nowhere else to go.
Then, yesterday, she received a letter from her chiropractor in the mail. She was curious about what it was. When she opened the letter, she discovered that it was a gift certificate for either products or services at the practice. This is what it said…
“We wanted to thank you for referring -------- to our office. Our patients are very important to us, and we take great pride when our existing patients encourage others to come and see us.
We look forward to providing ------ with the same service and personal care we give you. As a token of our appreciation for the referral, we’ve enclosed a gift certificate that you can use on any in-office service or product. Please enjoy!
Thank you, again. It is always our pleasure to help others in need.”
What a great practice. A gift certificate is such a simple and smart way to show appreciation. That begs the question…
Do you have a referral program?
Are you tracking how your patients find you?
You could easily incentivize your patients to refer friends, and you could easily reward them with gift certificates for frames, contacts, or any other service or product that you have.
Those small things build patient loyalty and give them a reason to come back between exams. And even better…your patients become your best advertising.
Ideas like these, as well as tips about staffing, time management, and even tax deductions can be found in the ProSight Workbook. Each purchase comes with a digital copy and an hour of free consulting.
Gordon Duncan has worked in the eye care industry for nearly 20 years.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.