Lebron James is now an L.A. Laker.
Late Sunday night, he signed a 4 year, $154 million contract, keeping him in California until he is 37 years old.
Every eye doctor in the state should pay attention because Lebron just affected their businesses. Whether his signing increases profits or not is up to them. So, let me speak to all those California eye care professionals out there.
Here is the deal. L.A. is accustomed to major athletes and stars. Every star either gets their start there or winds up there. So, if that’s the case, why does Lebron matter? California is not lacking for stars. Here is why.
Lebron is the second most popular athlete in the world and the second highest income earner behind Cristiano Ronaldo in the world. Take that in: his income is higher than Tom Brady, higher the Floyd Mayweather, higher than Tiger Woods, and pretty much any other athlete you can think of. Right now, the World Cup is taking place. It is larger than the Olympics in popularity and market share. Lebron James just trumped all their headlines to make the ESPN lead story and he also make the nation’s second story on major news outlets.
So, why should an eye doctor care? Here are a few reasons.
Lebron cares about fashion. He has a lifetime, $1 billion contract with Nike. He designs $51,000 watches. And while fashion in California is not a new thing, it is not everyday that someone of Lebron’s influences walks in the door. What he wears, California is going to wear. Someone on your team needs to get on his Instagram immediately and find out who he is wearing so you can offer the same or similar eye fashion.
Lebron is going to be in California for the rest of his life. Be a part of what he is doing or be left behind. First, Lebron signed a 4-year deal. Cleveland, his hometown, never got the security of a four-year deal. He is not going anywhere. And after his career? Lebron already has a production company, Springhill Entertainment, that created hits on TV “The Wall”, Cable “Survivors Remorse”, and Film “Trainwreck”. He has an office at the Warner Brothers’ lot. He is not going anywhere.
Moving to L.A. is not just about basketball. It is not just about championships. Other teams offered him better chances. It is about positioning his influence. It is about setting himself up for the rest of his life.
So, ask yourself. When a cultural force, not just a basketball force, but a cultural one like Lebron James, moves to town, how do you ride the wave of his influence?
Market what he markets.
Stylize as he stylizes.
Know what he promotes.
And customize your marketing, style, and promotions around what he is doing. He’ll be in your backyard for the rest of his life. He’s only 33.
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years.
ProSight Success has a team of social media strategists. If you are interested in learning about our services, email me at firstname.lastname@example.org, and we will be glad to answer any of your questions.
ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.