Prosight Success System
  • Home
  • About
  • Contact
  • Blog

Promoting Your Business and Practice Through Thanksgiving Promotions

11/1/2017

2 Comments

 
Picture
Halloween is over, and the holiday season is here.  However, many businesses make a crucial mistake this time of year:  they skip Thanksgiving and go straight to Christmas.  Don’t fall into that trap.  Take advantage of every cultural opportunity to grow your practice.  Here are a few tips.
 
Decorate for Thanksgiving:  Thanksgiving is an easy transition if you already decorated for Halloween.  Simply remove the “scary elements” and add in fall colors, cornucopias, and anything that goes with the your pre-existing décor.  Even if you didn’t decorate for Halloween, a trip to the dollar store will more than provide you with the materials you need.  Just make it creative.  Make it your own.  Just don’t make it boring.  Customers and patients will be comforted by the welcoming atmosphere.
 
Offer Thanksgiving Specials:  People are in the mood to shop when they go out in November.  They are geared and ready to pull out their wallets and purses.  Offer discounts on materials, and if possible offer discounts for services.  Begin offering gift cards.  Connect those specials to your thankfulness to them.  They are what make your business thrive.
 
Involve Your Customer/Patient Base:   Ask your customers to share something that they are thankful for in return for a discount or a 2 for 1.  This gives them a sense of joy to share, and gives you an opportunity to partner with them personally and business-wise.  Maybe create a board that allows people to write their thanks for everyone to see.  Whatever you do make it personal and fun.
 
Whatever you do, just don’t do nothing.  This is a tremendous time of year.  Don’t waste it. Make active marketing part of your overall plan for growing your business. 
 
ProSight Success has a 7 volume playbook to put all of these things in place.  In fact, we recently published this system in paperback.  It has been called the “Optometric Textbook for the 21st Century”.  Typically, this resource costs $199, but in light of seeing another practice fatality, I have cut its cost 50%.  
 
From now until the end of the year, you can purchase the ProSight Success System in paperback for $100.  This 2 lb. (over 300 pages of resources) playbook has been #1 in 7 different countries, and it’s the step by step process that the doctor above walked through. 
 
As always, I will be glad to help you towards your goals in any way I can.
 
Gordon Duncan is the CEO/Consultant of ProSight Success.  He has worked in the eye care industry for nearly 20 years.  He has consulted in the medical field, manufacturing, accounting, and many other disciplines.  You can contact him at gordon@jgordonduncan.com
 
ProSight offers a host of resources for the optometric and small business field.  You can find front desk training at our Front Desk Academy.  Additional resources can be found below:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.


2 Comments
Forward>>

    Gordon Duncan

    Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.

    He has been happily married to Amy for over 20 years and is the proud father of 3 wonderful girls. 

    He is a graduate of East Carolina University and Reformed Theological Seminary. 

    He has been in the eye industry since 1999, an elder in the Presbyterian Church of America (PCA) since 2000, planted Sovereign King Church in Garner, NC in 2005, and planted Evident Grace Church in Fredericksburg, VA in 2013. 

    Archives

    September 2021
    October 2020
    September 2020
    December 2019
    September 2019
    May 2019
    March 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About
  • Contact
  • Blog