As more and more Billing & Coding graduates prepare to enter the workforce, the number one question I receive is, “What will help me get a job?” 
 
This question is usually followed by a discussion about the struggle between a large number of candidates and the small number of jobs. 
 
My response is always, “Mentorship”.  Billing & Coding graduates who have been, or are presently being mentored, are hired more often and advance more quickly than graduates without guidance.
 
That is why ProSight Success created the HealthCare Pro Academy.  We want to mentor healthcare professionals like yourself to enable you to either gain a job, advance in your present job, or start a Coding & Business of your own. 
 
Some of the advantages our HealthCare Pro Academy members enjoy are:   
 
1.     180-Day Personal & Professional Growth Plan
2.     Guidance in Expanding Your Circle of Influence
3.     Training on how to Increase Your Personal Income over a 180-Day Period
4.     Creating a Personal Accountability Model to Keep You on Track
 
And lots more.
 
Our program costs $127 a month, and we will work with you for six months. Upon signing up, you will receive a survey to fill out about your background. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 45 minutes, and you will also have access via phone and text throughout the month.
 
Below you will find references, and don’t hesitate to call me directly if you have questions. 
 
I look forward to helping you grow in your career.  You deserve it.
 
Gordon Duncan
919-412-8161
 
HealthCare Pro Academy
www.jgordonduncan.com
www.prosightsuccess.com
www.prosightworkbook.com
 
Bio:
 
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries.  Gordon currently consults in the eye care, medical, as well as the manufacturing industry.
 
Reference:
 
“I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.”  C. C. Byrd, OD​

In light of insurance changes, my family recently visited a new optometrist/optometric franchise (Yes, even eye care consultants are beholden to their insurance companies). 
 
What I was excited about was the opportunity to meet some new doctors (don’t worry, I don’t solicit when I or my family is a patient), and to visit a well-known franchise in our area.  In light of the, for most part positive, experience, I decided to write a review for your benefit.  Here are the particulars:
 
Kaiser Permanente
Context:  Northern Virginia
Type of Practice:  National franchise with 17 locations in our area alone.
Number of Optometrists on Site:  4
Number of Exams Per Doctor Per Day:  36
Number of Staff on Site:  12
Particular Appointment:  Comprehensive Eye Exam for a Teenager
 
From those statistics, you can see this a big operation and a large individual practice.  Surprisingly, with this kind of presence, I didn’t have a much of a feel for their reputation as I couldn’t find many people who had worked with them or been their patient.
 
When I called them for an exam, they offered me one slot for the next day (apparently from a cancelation), but other than that, they were four days out for the available slot.  We took a mid-AM appointment on a Friday.  Aside from the perfunctory insurance questions, they didn’t ask anything else, nor did they request we get there before the appointment for paperwork.
 
We arrived 15 minutes ahead of time just to be safe, and their sparse waiting room was starting to fill.  The check-in process was incredibly easy.  Since we had a few minutes, we began looking for glasses for my daughter and for a pair for me as well (since I already had a script).
 
The optician was great and interacted with my daughter well.  She asked great questions, but over and over again, there was a problem.  Their frame selection was incredibly limited, especially for minors. 
 
The doctor had 38 years experience and explained things well.  I asked about his schooling and background, and he stated that he loved the industry and couldn’t imagine not working – good to hear. 
 
The office began to fill and fill, which makes sense with that many appointments, so resolving our appointment was a problem.  Ultimately, from check-in to check-out, we spent around two hours in the office.  I wound up buying a pair of frames, and they told me I could expect 5-6 business days before they were ready.  All in all, …
 
The Pros:  Check-in was painless.  Friendly doctor and staff. 
Cons:  Limited frame selection and overcrowded office.
 
If you are part of a franchise or large office, these pros are essential and those cons can be deadly.
 
If you are an independent practitioner, then this is what you are up against. 
 
Whichever you are, ask yourself these questions: 
 
Do you know who you are as a practice?
Do you take advantage of your identity?
Are there immediate areas you need address?  
 
ProSight Success would be glad to talk you through any of these questions.  Just contact us.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
 
 
 

Don’t allow your success to make you lazy. 
The time to grow bigger is when you are growing.
See interest in your business as the time to press forward into the next phase.
 
This past week, my family and I traveled to our hometown, and we visited one of our favorite restaurants.  This small Thai restaurant doesn’t have great service, but we love the food so much, we always try to visit when we can.
 
On this sunny Saturday, the place was packed both inside and outside.  When we walked in, the hostess asked, “How many in your party?”
 
I answered, “6”. 
 
She said, “I’m sorry.  We don’t have any room right now.  Can you come back later?”
 
I quickly noticed that there was a table for 4 and a table 2 near each other, so I asked her if she could push those two together to make room for us.  She seemed perplexed, stating again that there was no room for us.  I asked again politely, and she agreed.  We ate our lunch, had a great time, and left full of our favorite Thai food.
 
As we left, I was shocked.  I reflected on the situation as both a customer and a consultant.  Why in the world would she want to turn us away?  This isn’t a 5 Star restaurant trying to create the mystique of always being full.  This is a family owned restaurant that needs to care for every person walking through the door.  Sending us away, without at least offering us a wait time, only tempts us to go somewhere else each time we come into town.  My impression was that they were comfortable with being busy and weren’t looking to do much more.
 
Don’t fall into this trap.  Your business and practice can never grow complacent with success.  If your schedule is full two weeks out, figure out how to decrease that time or figure out how to see more patients.  If your customers have to wait to be seen, employ more staff.  If your space is full, look into a bigger space or a second location.
 
Whatever you do, don’t become overly content.  If you are growing, lean into the growth because if you don’t, that growth may very well begin to slow and perhaps even go away.  Business growth is a blessing.  Honor that blessing by looking to care for your customers well and enabling even more to show as your establishment gains a good reputation.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
 
​

Most of the world paid attention when…
 
Two black men walked into a Starbucks in downtown Philadelphia on Thursday afternoon and sat down. Officials said they had asked to use the restroom but because they had not bought anything, an employee refused the request. They were eventually asked to leave, and when they declined, an employee called the police.[1]
 
As much attention as that incident garnered, the whole world stood up when Starbucks announced that they were closing 8,000 stores for racial-bias training.
 
Now, Starbucks is not some backwoods corporation with no awareness of cultural sensitivities.  Their values and their reputation has been and is about treating every single person as equally as possible.  What happened in Philadelphia shouldn’t have happened.  Starbucks has already done everything that can be done to make sure that doesn’t happen.
 
You can imagine how awful this moment was for those two men, and arresting these two young men for using their restrooms was not the identity Starbucks had fought for. 
 
So, what Starbucks going to do about it? 
 
Well, Starbucks is going to sacrifice millions of dollars by closing their stores to make sure both their identity and their values are secure. [2]
 
Every business in America should pay attention. 
 
Whether you feel as if you company already has a healthy culture established or whether you don’t think things like racial-bias training are important, it would be wise to pay attention.
 
Starbucks is big enough to call this an isolated incident by a rogue employee.
They could point to their prior training.
They could cite their track record.
 
And while all of those three above are true, Starbucks is willing to shut it all down to make sure all of their employees get it right.
 
So, for your business.  Consider these lessons:
 
If Starbucks can have a rogue employee, you can too.
All manner of prior training isn’t enough.
Your track record goes out the window when something happens.
 
You many not need to shut down your doors, but every smart business in this day and age needs to have a plan.  What’s yours?  Ask these questions about your business.
 
Do you have a written anti-bias statement?
Have you, and do you train your staff in these areas?
How do you communicate these things to your customers/patients?
 
No matter where you are in the spectrum of these issues, learn from Starbucks’ mistakes and their corrections to better protect your practice and your customers.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this. Your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
No matter what, don’t surrender your ground in the eye care industry.  You have so much to offer. 

[1] https://www.nytimes.com/2018/04/15/us/starbucks-philadelphia-black-men-arrest.html

[2] https://www.nytimes.com/2018/04/17/business/starbucks-arrests-racial-bias.html

I spoke with a young man this week who graduated from an IT school that was designed to prepare their students to get a job in the tech industry.  He worked hard and achieved his dream and got a job.
 
He started, worked even harder, and two weeks later was fired. 
 
Why?  What happened? 
 
According to him, he just didn’t learn enough at his tech school.  Oh, it was enough to get him a job, but it wasn’t enough to equip him to work in the competitive IT field.
 
Sadly, these stories are true for the billing and coding industries as well.   There are so many billing and coding schools and even more graduates.  Either this multitude of graduates are ill-equipped or they are never employed in the first place.
 
That is why ProSight Success created the HealthCare Pro Academy. 
 
After 20 years in the medical consulting field, ProSight Success has expanded its influence beyond working with doctors and owners and is now helping billing and coding students/professionals get jobs, gain better paying employment, and even start their own business.
 
Our program costs $127 a month, and we will work with you for six months. Upon signing up, you will receive a survey to fill out about your background. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 45 minutes, and you will also have access via phone and text throughout the month.
 
Below you will find references, and don’t hesitate to call me directly if you have questions. 
 
I look forward to helping you grow in your career.  You deserve it.
 
Gordon Duncan
 
HealthCare Pro Academy
www.jgordonduncan.com
www.prosightsuccess.com
www.prosightworkbook.com
 
Bio:
 
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries.  Gordon currently consults in the eye care, medical, as well as the manufacturing industry.
 
Reference:
 
“I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.”  C. C. Byrd, OD
 

You should enjoy going to your practice every day. 
 
Ask yourself:  Are you tired of working hard every day at your Optometric practice but not having enough money to pay your bills?
 
Maybe you can pay your bills, but are you tired of not ever getting ahead?
 
Do you want to generate enough revenue so that you don't have to worry in order to pay all of your bills?
 
What if there were a few simple changes you could make in your practice that could increase your revenue?
 
Can you imagine what would happen if your staff was as motivated as you were?
 
Don’t you want to go home each day and feel like your practice is growing and healthy?
 
Well, the ProSight Success System is intended to help you accomplish all of these things.   What you’ll find in it is a simple system that will not cost you any extra money to implement and will result in quick and positive changes in your office.
 
ProSight Success works like this.  In it, you’ll learn diagnostic tools to enable you to determine the health of your practice.  You’ll hear about incentive programs that motivate staff.  Formulas and examples will be provided to help you and your staff project how healthy a month is going to be, and then practical tips will be provided to enable you to improve those results.  The end goal is that your practice will begin practicing the progress you want it to make.
 
Listen to what one O.D. had to say…
 
“This book should be gifted to every graduating O.D. today.  Being an eye doctor is fun but being a businessperson is hard work.  Gordon has the incredible ability of making the business of eye care easy and profitable.” Jon Scott, OD, Battleground Eye Care, Greensboro, NC
 
ProSight Success gives you input, influence, and control in the areas of your practice where presently you have little or none.
 
It will enable your employees to have ownership so they will motivate themselves to work harder and better.
 
It will help you make more money in your practice than you ever have before.
 
So, how much?  I know you are thinking that. 
 
What you’ll get with ProSight Success is a proven system that will give you back control over your office.  And as you see your staff’s motivation grow, your practice’s revenue will progress.
 
Often most OD’s have to rely on a consultant to make these changes.   And while there are some benefits to having a face to face consultant, there can also be some drawbacks.  The first of which is that most consultants want either a large up-front fee or a once a month bank draft at the minimum.  I have known OD’s to spend $50,000 - $100,000 in a single year.
 
Given the amount of time you can save by using this instructional guide, it could easily be worth at least $1000 for it. Even $500 or $400 would be a steal. But that would go against my goal of enabling you to grow your practice revenue.
 
Right now, you can download ProSight Success for the low price of $169.99.  You will receive it as a pdf download that works on nearly all computers and tablets.  Even better, the download is nearly instantaneous.
 
BUT THERE’S MORE…
 
In addition, ProSight Success also gives you free, practical resources that you can use as much as you want.  You'll receive bonuses such as:
 
Sample Employee Evaluation Forms
Tools to Retrieve Lost Patients
Proven Insurance Authorizations
And many more...
 
WHAT IF I DON'T LIKE IT?
 
We are so confident that ProSight Success will help you improve your practice, we promise you this.
 
If you’re not satisfied, within 60 days of your purchase you can get 100% of your money back.
 
That’s how confident I am that ProSight Success will help you increase your revenue's practice.
 
I take all the risk by letting you try out ProSight Success for 60 days.
 
You have absolutely nothing to lose.
 
Gordon Duncan
www.prosightsuccess.com
​

So, you have a degree from a medical and billing college.  Now what?  Obviously, you would like to begin to see the benefits of all your hard work. 
 
Perhaps you want a better job. 
Perhaps you want to make more money. 
Perhaps you want to start your own business. 
 
I can help, and that is why I created the HealthCare Pro Academy.  Let me tell you one of our success stories.
 
Let’s call this student Ava (I protect the identity of my students because many are working one job while preparing to get another or start their own business). She is a lot like you in that she studied hard and earned her degree, but she hadn’t yet reached her earning potential.  I met her through an interview with a doctor’s office.  The doctor went with a different hire because of her lack of experience, but I could see a great future ahead for her. We talked about the HealthCare Pro Academy, and she took the leap.  $127 a month was a small investment compared to being unemployed or underemployed.  And while results always vary, she was able to get a job in one month.  Now, we work together to continue growing her professionalism and prepare her to start her own business in the near future. 
 
Stories like this are why I created the HealthCare Pro Academy.  HealthCare Pro is a 6-month mentoring program that helps medical professionals accomplish their goals, and we would like to help you.
 
We empower you with training and help you with job acquisition.  If you want to start your own business, we can mentor you from startup to implementation to growth to expansion. 
 
Our program costs $127 a month.  Upon signing up, you will receive a survey to fill out about your business.  Upon completion, email it back, and we will set up our first conference.  We will talk online twice a month for 60 minutes, and you will also have access via phone and text throughout the month. 
 
If you have questions before beginning, don’t hesitate to call me at 919-412-1816.  I look forward to helping you. 
 
Gordon Duncan
 
HealthCare Pro Academy
www.jgordonduncan.com
www.prosightsuccess.com
www.prosightworkbook.com
 
Bio:
 
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries.  Gordon currently consults in the eye care, medical, as well as the manufacturing industry.
 
Reference:
 
“I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.”  C. C. Byrd, OD
 

I'm not shy to tell you about books that other people have written that I think can have a huge impact on our practice. 

I believe the most foundational book on marketing and patient generation in the past few years is DotCom Secrets by Russel Brunson.  It enabled me to build my ProSight Success site, and I have also used it to build websites for practices that want to attract new patients.  The book is simple to understand, and the strategies are effective. 
 
Right now, the DotCom Secrets paperback is free… and all you have to do is pay the shipping and handling.
 
The book has some incredible content, both strategic and tactical…in many people’s opinions it’s one of the best books on online marketing ever written.
 
You’ll see just how easy it can be to get a site up and running, and how to string pages (also known as funnels) together so you can “ascend” patients from being curious about your practice to being paying customers.
 
I would highly recommend clicking here right now and claiming your copy of DotCom Secrets.
 
It might change your life and your practice.  It has changed mine.
 
Gordon Duncan
www.prosightsuccess.com
​

I visited the beaches of NC this past week, and I noticed a few things.
 
Everything is more expensive with no apologies.  There are two bookstores where we are, and their prices are outrageous.  Every book in the store can be purchased on Amazon for nearly 50% cheaper.  Yet, the stores have been open for years, and they had plenty of customers on the day I visited.  There is just something about spending your money where you are shopping when you are at the beach. 
 
Plenty of local treats are available.  These are things that people seem to only eat en masse when they are at the beach.  There were tons of ice cream shops.  An ice cream shop is not uncommon, but one every ½ mile or so would be unsustainable in most areas.  And why so many peanut shops?  What’s up with sea foam candy?  Only at the beach.
 
Businesses are unapologetic of their identity.  Businesses at the beach have a distinct personality and they don’t attempt to be anything other than who they are.  Interior decoration is often beach themed.  The staff is often beach dressed, and on an on.  Businesses make no excuse or apology for this, and doing business with them means accepting and embracing this identity.
 
There are a few lessons for the eye care industry to learn from these beach distinctives.
 
First, if you carry a quality product and offer quality services, don’t apologize about.  Sell high-end frames confidently.  I have even seen frame sellers be sheepish about $179 frames.  If your product is quality, your presentation should be quality.
 
Second, cater your practice to the locale.  Generic looking offices abound, and you know what danger faces a generic looking practice?  Anonymity.  If everyone is the same, everyone is the same.  Speak with locales and ask your patients what would help your practice interiorly represent its community.
 
Third, determine your practice’s identity and declare it to the world.  If you are a medical practice, tout that.  If you are boutique, let everyone know what makes you a great boutique.  If you try to be everything to everybody, you will be nothing to nobody.
 
Take your time and put these things in place thoughtfully, and watch your practice grow. 
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
No matter what, don’t surrender your ground in the eye care industry.  You have so much to offer.