Hi Friends,
 
I trust you are persevering in the midst of this challenging season.  Like most everyone in the eye care industry, I’ve had to pivot.  Our biggest adjustments are our change of name, expanded resources, and renewed vision. Towards that end, we are excited to announce that…

Prosight Success has evolved into Capitalize Marketing & Consulting!
 
As Prosight grew, we decided to seek out new training, add on new employees, and offer new services. 
 
First, we kept all the Prosight resources available to anyone who wants them.  They are still at Prosight Success System - Blog (weebly.com).  We will still update there occasionally.
 
Secondly, we wanted to serve you better so we earned John Maxwell Certified Coaching certification.  Now, our consulting has an improved structure backed by the wisdom of 5 decades of leadership training.
 
Third, we started creating content that addressed larger business concerns as well as those specific to eye care at Blog — Capitalize Marketing and Consulting.
 
What that means for you is that we are better equipped to help you and your practice succeed in 2021 and beyond. 
 
Our formula is:
 
22 years in the eye care industry
5 eye care bestsellers
Dozens of satisfied optometric clients
Extensive training
Larger support staff
 
Add all of them up and you will find a company committed to serving you and helping you meet your goals.  Don’t hesitate to reach out and look for more information soon.
 
Gordon Duncan
919-412-8161
www.capitalize.biz
 
Gordon Duncan is the CEO of ProSight Success/Capitalize Marketing & Consulting.  He has written 5 optometric bestsellers charting in 5 countries.  His ProSight Success System is a 7-step guide to help you increase profits, manage staff, and even maximize tax deductions…just what you need right now. 
 

The election and Covid-19 are amazingly important issues for our country, and rightfully so, they are taking up a lot of people’s attention. 
 
But your business has to grow too, so the question is, “How do I get my business’ message out when everyone’s attention is focused on the election and the pandemic?”  Here are three tips.
 
On social media, focus on the big three:  Invest in others, educate more than you sell, and be consistent.
 
In your community:  Network and serve.  Go to events where you can meet people, and if there are service opportunities, be a part of them joyfully.
 
Email:  Send out encouraging, uplifting emails to your clients and potential clients.  Encouraging and uplifting is what’s needed so badly right now.
 
While the issues of the election and fighting Covid-19 are important, there is still some hope of marketing your business.  Do these three things consistently, and you have a chance to break through the chatter and market your business to your clients and potential customers.
 
Gordon Duncan
919-412-8161
 
www.capitalize.biz
www.capitalizeyourbest.com
 

 

​Have you tried to grow your practice, but no matter what you did, it stayed the same or even got smaller?  I totally understand.  That was exactly where I was when I was trying to grow the practice I managed.
 
But with a lot of trial and error, and some great mentors, I learned how to capitalize on what our practice did best.  As a result, we grew.  So the questions I would ask you are:
 
What if you and your practice already have everything needed for success?
 
What if focusing on what you do best could transform everything you do and net the results that you have been looking for?
 
What if you capitalized on what was best about you and your practice and communicated it to all your platforms?
 
When we did, and our results multiplied!
 
And now we are on a mission to help others just like you. If you would like to learn how to capitalize on what your practice does best, just visit www.capitalizeyourbest.com to get started!
 
Again, learn to capitalize on what you do best at www.capitalizeyourbest.com.
 
If I can help you directly, just text me at 540-696-5410.
 
I can’t wait to see what you accomplish. 
 
Talk to you soon,
 
Gordon Duncan
540-696-5410
www.capitalizeyourbest.com
 

​The other day, my wife and I were running an errand and we noticed a car broken down on the side of the road.  The driver was walking along side the car with the door open trying to steer. Another person was behind the car pushing with all his might.   They were near a busy intersection, so it was a dangerous situation.
 
Worried for their safety, Amy dropped me off so I could help them.  She has a big heart like that.  As I approached, they said help was on the way and what they really needed was an extra hand to push the car out of traffic.  So, I joined in helping to push.  It started slow, finally built some momentum, and ultimately, we were able to guide their car to a safe place while they waited for a tow-truck.
 
I’m always amazed when having to push a car.  Cars are heavy!  The average car weighs around 3,500 pounds.  That’s one and a half tons!  How in the world can two people push around that much weight, and why does it get easier once it starts moving?
 
Well, wheels definitely help because you just can’t push around a giant rock that weighs that much, but the secret lies in the power of momentum.  Once the car starts moving, it builds momentum. Momentum = Mass x Velocity. That means that once something gets moving, it builds more and more power, and becomes more difficult to stop.  Momentum is what causes an object to keep going.
 
So, once the two of us got the car moving a bit, it gained speed and was easily guided over to the side of the road.  It didn’t take a ton of strength.  It took a determined start, and the flat road sure helped as well!
 
Layman’s science lesson aside, building momentum is essential for your business as well.  The questions are, “How to start it, and how to maintain it?” The answers for starting and maintaining momentum in your business are illustrated in our little road-side rescue. 
 
First, make a determined decision.  Our friends with the car definitely made a decision to get it off the side of the road.  Their safety depended upon it.  That sense of urgency and need was what got them going.  You have to do the same for your business.  Make a determined decision to build it and connect it to a sense of urgency.  A sense of urgency comes from whatever need you are trying to meet.  If that need is big enough, then a matched sense of urgency will help you get going.
 
Second, enlist some help. A lot of solopreneurs feel like they have to do everything themselves.  And with a young or startup business, that is true.  But no one knows everything.  Just like the guy on the side of the road needed help pushing, so do you.  Connect with organizations like the Chamber of Commerce, seek out a mentor, barter or trade your services for others that will help you grow your business. You can’t do everything by yourself.
 
Third, take advantage of the momentum.  As the car started moving, it was easier to push and guide to the side of the road.  However, if we stopped pushing, it would stop moving.  Same thing for your business.  If you gain some momentum like new clients or social media exposure, keep going.  Don’t settle.  Return to that determined decision, enlist more help, and keep going until you reach your destination.  For a business, you can’t regain momentum.  You have to start all over from scratch. Don’t let that happen.  Lean into momentum!
 
Gordon Duncan is the CEO/Consultant of ProSight Success.  He has written 5 optometric bestsellers charting in 5 countries.  His ProSight Success System is a 7-step guide to help you increase profits, manage staff, and even maximize tax deductions…just what you need right now.  You can find the ProSight Success in 3 formats.
 
$169 Digital PSS plus One-Hour Consult
 
$199 Paperback PSS, Digital Copy, plus the One-Hour Consult
 
$229 Workbook PSS, Digital Copy, plus One-Hour Consult

​The eye care industry calls it “Week 52”.  It’s the last week for many of their patients to use their benefits before they expire on December 31st.  That means lots of eye exams and lots of pairs of glasses are going to be sold.
 
It also means that doctors and employees are going to be pushed to their limits.  As many patients as possible are going to be scheduled, hours are going to extended, and patience (and patients) are going to be tested.  The best practices thrive during this week, their staff perform well, and they end the year thriving financially.
 
What lessons can be learned from (and in preparation for) Week 52?
 
One:  No matter the nature of your business or practice, recognize that the last week of the year doesn’t have to be quiet.  Many, many customers and patients are active and not hibernating.  If your working, determine to make your clientele feel appreciated.  Love on them.  Offer specials.  Create discounted programs.  Just let them know that you are thankful that they are considering you in the last week of the year.
 
Two:  The same thing goes for your employees.  I’m sure many of them would love to have the week off, but if they don’t, shower them with support.  This is the time for bagels and pizzas and coffee.  Spend a few extra bucks to let them know that you think they are good employees and that you appreciate them.  You’ll see their efforts increase and their attitudes brighten.
 
Third:  Be thankful.  I know that lots of folks get the last week of the year off, but if you are open or working, being thankful is the only remedy to misery.  Start your day and end your day by writing down 3 things that you are thankful for (starting with having job)! Gratitude always defeats complaint.
 
Thanks so much for all your support this year.  The whole ProSight Success team hopes that we have been an encouragement to you.  As always, let us know how we can be a greater help to you.
 
Gordon Duncan
919-412-8161
 
ProSight offers a host of resources for the eye care and medical industries. Just let us know how we can help.
 
HealthCare Pro Academy
www.prosightsuccess.com
www.prosightworkbook.com
.
 
 

​I was speaking at a local chamber of commerce event this week.  Dozens of business owners were there eating breakfast and drinking coffee.  Guess what I discovered?
 
Not one of them cared about what I had to say.
 
At first, I was offended.  How dare they?
 
But then, I figured it out.  They all were there to network.  They wanted to either connect with businesses and practices like their own or to grow their business by gaining new customers and patients.
 
So, I pivoted.  I told them, “I can see you guys are hungry, and I’m not talking about food.  You are all here because you want to figure out how to grow your business in this area.  You’re just waiting for me to finish so you can start talking to each other.”
 
And from that point on, I led them through an abbreviated presentation of “Marketing to a Target Community”. 
 
Afterward, I met with as many owners as I could, and I shared some of my tips:
 
Distinguish yourself from the other practices.
Communicate your distinctions.
Solve problems other businesses aren’t solving.
 
And now I want to help do the same for you.
 
On September 16th, we are releasing our “Marketing to Target Community” audio seminar.  In it, we will cover the issues we looked at above as well as many others. When it releases, it will retail for $29.99.  But right now, we are selling pre-orders for $14.99.
 
And if you pre-order now, we will include our bestselling ProSight Success System for FREE.  That is a $169 value for FREE.
 
And when we release “Marketing to a Target Community” on September 16th, we will email it directly to you.
 
Look for more emails to follow.  I can’t wait to help you hit your marketing targets.  You can begin hitting them (and get a $169 value) here.
 
Thanks so much.
 
Gordon Duncan
919-412-8161

​My eye clinic was not growing.
Our patient base wasn’t growing.
Our revenue wasn’t growing.
 
But the large corporate practice in town was growing.
Their opticals were always full of patients.
Their eye doctors had full schedules.
 
Something needed to happen and quick.  So, we took some time to understand our community.  We asked questions.  We changed our marketing approach.  We stopped marketing to everyone and started marketing to a target community.  We made our target more specific. 
 
And it made a difference. 
 
We looked at things like…
 
What distinguished us from the other practices.
How we could communicate what made us different.
What problems the other practices weren’t solving.
 
And our revenue grew.
 
Now, I’d like to help you do the same. 
 
On September 16th, we are releasing our “Marketing to Target Community” audio seminar.  In it, we will cover the issues we looked at above as well as many others. When it releases, it will retail for $29.99.  But right now, we are selling pre-orders for $14.99.
 
And if you pre-order now, we will include our bestselling ProSight Success System for FREE.  That is a $169 value for FREE.
 
And when we release “Marketing to a Target Community” on September 16th, we will email it directly to you.
 
Look for more emails to follow.  I can’t wait to help you hit your marketing targets.  You can begin hitting them (and get a $169 value) here.
 
Thanks so much.
 
Gordon Duncan
919-412-8161
 
ProSight offers a host of resources for the eye care and medical industries. Just let us know how we can help.
 
HealthCare Pro Academy
www.prosightsuccess.com
www.prosightworkbook.com

Happy Memorial Day!
 
This day means so much to me because of the many family and friends that I have that have served and sacrificed for our freedom.  I’m spending my day with my wife and girls and am super thankful. 
 
I hope you too are enjoying your day with family and friends.  Even better, if you are checking this email on Tuesday, that means you got a break from work.  To celebrate, we are offering the ProSight Success 7 Book System & Workbook for on $97.89!  Here is what you will receive:
 
Seven Books in One Volume to Transform Your Eye Care Practice  
Book 1: Practice Progress  
Book 2: Back to Basics
Book 3: Which Is Better: One or Two?  
Book 4: Streamlining  
Book 5: Resourcing Human Resources  
Book 6: Equipment Deduction and The Small Business  
Book 7: Meaningful Use
​
This incredible resource comes in a Binder Workbook making notes easy to take.  Also, if you purchase the ProSight Success Workbook, we will email you a digital copy of all the books as well.

Plus, all purchases receive one free hour of Skype Consulting. 
Listen to what one Doctor had to say:

“These books should be gifted to every graduating O.D. today. Being an eye doctor is fun but being a businessperson is hard work. The ProSight System has the incredible ability of making the business of eye care easy and profitable.” - Jon Scott, OD.
 
If you have any questions, feel free to email Gordon at gordon@optometricrescue.com.
And you can find helpful eye care resources at www.prosightsuccessblog.com.
Please allow 5-7 business days for shipping. 
 
Don’t wait.  This offer ends this week.
 
Gordon Duncan
 
Gordon Duncan is the CEO/Consultant of ProSight Success.  He has worked in the eye care industry for nearly 20 years.  He has consulted in the medical field, manufacturing, accounting, and many other disciplines.  You can contact him at gordon@jgordonduncan.com
 
ProSight Success offers a host of resources for your personal growth:
 
Streamlining Planner (the most practical daily planner on the market)
 
Digital ProSight Success System
 
 
 
 
​

Believe it or not Spring is here.  It is no longer a new year.  So, here are a few questions:
 
Are you hitting the goals you set for the year?
If so, how can you push into the momentum you have?
If not, why, and what changes do you need to make?
 
Maybe you didn’t set a concrete goal for the year.  Perhaps, every year you just want to take in more money than you spend.  If that is the question, how much longer can you take?
 
I was speaking with some owners the other day, and they admitted to losing money.  I said, “Do you mind if I ask how much?”  They said, “Somewhere around $8,000 to $10,000 a month.”
 
I asked him long they could keep it up, and they responded with, “A few more months.”
 
Hopefully, this isn’t you.  Hopefully, you are riding the waves of economic good fortune.  But I’ve been in the eye care industry too long to know that that isn’t always the case.  More than likely, you are facing stiff competition while simultaneously working as absolutely hard as you can. 
 
So, we want to help you for free.  We are offering a free one-hour phone/online consultation with no commitment on your part. 
 
We can talk…
 
Increasing revenue
Hiring and firing
Management issues
Increasing frame sells
 
Just email me back, and let’s start the dialogue
 
Gordon Duncan
919-412-8161
​