The election and Covid-19 are amazingly important issues for our country, and rightfully so, they are taking up a lot of people’s attention.
But your business has to grow too, so the question is, “How do I get my business’ message out when everyone’s attention is focused on the election and the pandemic?” Here are three tips.
On social media, focus on the big three: Invest in others, educate more than you sell, and be consistent.
In your community: Network and serve. Go to events where you can meet people, and if there are service opportunities, be a part of them joyfully.
Email: Send out encouraging, uplifting emails to your clients and potential clients. Encouraging and uplifting is what’s needed so badly right now.
While the issues of the election and fighting Covid-19 are important, there is still some hope of marketing your business. Do these three things consistently, and you have a chance to break through the chatter and market your business to your clients and potential customers.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.