Blog Archives

Simple Tool to reclaim lost frame sales to Big Box chains

4/27/2017

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It happens all the time. You lose frame sells to Wal-Mart, Costco, etc. Big Box stores steal your revenue.

So, what do you say when you know your patient is going to take the prescription you gave them and then spend their hundreds of dollars elsewhere? Well, here is one effective script. Say:

“I know that paying a couple of hundred dollars for a pair of glasses is not easy these days. But what is even worse is spending money on an inferior pair of glasses that is going to waste your time and cause you to make multiple trips to Wal-Mart. And you know what that optician is going to do? They’ll offer to replace it no problem, and then they’ll suggest you walk around Wal-Mart in the meantime. You’ll get another set of junk glasses, and you can pick them up right after you spend $100 in the super store.”

While it is impossible to reclaim every lost frame sell, this response (or one similar) is amazingly effective. Put it in place and see what happens.

These and other types of resources can be found in our Prosight Success System. Check it out, and let us know how we can help further.

Gordon Duncan
ProSight Success System

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Take the oath to make profit

4/26/2017

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Doctor,

One of the things that either your school or your state board demanded of you was adherence to the Optometric Oath

Do you remember the Optometric Oath? As a reminder, let’s walk through it. And as we do, it will be a returning path towards profitability and providing quality eye care.

With full deliberation I freely and solemnly pledge that: I will practice the art and science of optometry faithfully and conscientiously, and to the fullest scope of my competence.

Those are lofty goals. They are also even more lofty promises. So, ask yourself these questions:

When did you first read that oath?
When did you take it?
Do you think about regularly?
Do you seek to live it out each day in your practice?

Always, professionalism and quality eye care wins out. Oh, the hack doctor who runs patients through their practice like a factory may be making a lot of money. But eventually, patients get tired of being treated like cattle.

So, are you ready to take advantage of that shift?
Are you offering the best eye care in town?
Are your practices and patient relations better than any other doctor?

Return to the oath.
Secure your practices.
Be ready for profit.

If I or the Prosight Success System can help, we stand ready. Do go it alone. Put a seasoned pair of eyes on your practice so you can take care of the eyes of your patients.

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