Simple Tool to reclaim lost frame sales to Big Box chains

It happens all the time.  You lose frame sells to Wal-Mart, Costco, etc.  Big Box stores steal your revenue. 
 
So, what do you say when you know your patient is going to take the prescription you gave them and then spend their hundreds of dollars elsewhere?  Well, here is one effective script.  Say:
 
“I know that paying a couple of hundred dollars for a pair of glasses is not easy these days.  But what is even worse is spending money on an inferior pair of glasses that is going to waste your time and cause you to make multiple trips to Wal-Mart.  And you know what that optician is going to do?  They’ll offer to replace it no problem, and then they’ll suggest you walk around Wal-Mart in the meantime.  You’ll get another set of junk glasses, and you can pick them up right after you spend $100 in the super store.”
 
While it is impossible to reclaim every lost frame sell, this response (or one similar) is amazingly effective.  Put it in place and see what happens.
 
These and other types of resources can be found in our Prosight Success System.  Check it out, and let us know how we can help further.
 
Gordon Duncan
ProSight Success System