Recently, my family and I visited Koi Tea. Koi Tea is an artisan, rolled ice cream and Boba tea shop in Stafford, Virginia. What their location lacks in space, it makes up for in great taste (and great marketing I discovered). First of all, if you’ve never have eaten rolled ice cream, it tastes amazing, and watching their staff make it is a treat for adults and kids alike. But the second thing that jumped out from our visit was a slight bit of marketing genius. Koi Tea makes amazing Boba teas (obviously by their name). But before they give them to you, they use a cup sealing machine to place a seal over their drinks. When you want to drink your tea, your pierce the seal with your straw, and it holds the straw in place. Then, every time you take a sip, you are looking down at the words, “Koi Tea”. Anyone who sees you with your tea, notices a slightly different drink than the traditional cup with a logo on it (their cup has a logo too by the way). Brilliant. Koi Tea distinguished themselves among the thousands of other branded cups out there. Their presentation elicits curiosity. The question for you and your business is this: how can you distinguish yourself from the competition? How can your branding not only stand out, but stand out over a durable period of time? How can your branding, not only advertise who you are, but create a curiosity that makes people ask about you? Answer these questions, and your business will stand out from the rest. In a world full of ice cream shops, Koi Tea sure has. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected].
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Do you have the Billing and Coding job that you want? Have you met your goals yet? Are you making the money you deserve? Let me tell you two stories. One of a success and the other not so much. I recently had several conversations with a young coder who had 5 years’ experience. Her challenge was a dead end job with little to no hope of promotion or raise. We spoke twice for 30 minutes about her career path and a possible mentorship. I talked about how our HealthCare Pro Academy works to help billing professionals get the jobs they want. In the end, she didn’t feel like now was the right time. Totally understandable, but right now, she is still in the same job making the same money. However, we have been working with another professional who did not have any experience yet. As you can imagine, she was struggling to find a job. You know the catch 22: no job because of no experience and no experience because of no job. Thankfully, she chose to partner with us, and after mentorship and our advocating on her behalf to a potential employer, she got a job. She starts next week. How about you? What’s next for you in your career? Whether you work with our HealthCare Pro Academy or someone else, how are you maturing your career? What are you doing to move to the next step? Do you know your goals? Are you progressing towards them? Just remember: staying still is going backward. The only way to move forward is to take a risk and move forward. I’m thankful for all of you Billing and Coding Professionals out there. Hang in there, and keep doing the profession proud. Gordon Duncan 919-412-8161 HealthCare Pro Academy www.jgordonduncan.com www.prosightsuccess.com www.prosightworkbook.com ProSight Success offers a training and mentoring program for Billing and Coding Professionals. How does a mentor from HealthCare Pro Academy help? Some of the benefits are…
And lots more. Our program costs $127 a month, and we will work with you for six months. Upon signing up, you will receive a survey to fill out about your background. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 45 minutes, and you will also have access via phone and text throughout the month. Below you will find references, and don’t hesitate to call me directly if you have questions. I look forward to helping you grow in your career. You deserve it. Bio: Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries. Gordon currently consults in the eye care, medical, as well as the manufacturing industry. Reference: “I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.” C. C. Byrd, OD Does your office communicate insurance-filing competence to your patients? Or do you just take the patient’s insurance card and co-pay and ask them to wait to be seen? If you only do the latter, you are missing out on a prime opportunity to care for your patients and build patient loyalty. Let me explain. The standard practice when a patient walks in the door is to say, “Are we filing any insurance for you today?” Sometimes, the question may differ, especially if you have filed for them before, but the question remains the same. The typical next interaction is having the patient pay their co-pay or perhaps you give them an explanation of benefits. From that point, there is very little interaction about the patient’s insurance unless there is a problem. Notice, I use the words “typical” and “standard”. That’s the problem. These days, typical and standard will put you out business. Instead, there is one more item you can communicate that will build great patient satisfaction and loyalty. Have your front desk say something like this: “We promise that we will make every effort to file your insurance correctly, and if there is any concern, we will contact you directly. Do you have any concerns or questions right now?” I tell you, no office says this, and if you do, your patients will be blown away. It’s the small things that make difference between loyalty and losing a patient. Try it today, and your patients will love it. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. I spent some with two clients in the past week, and they each expressed similar stories. They contracted with a social media company to handle their postings and profiles, and each wound up with nothing. The practices recognized that an effective social media strategy is more than just giving a front desk person, or receptionist, admin rights to a Facebook page. They knew that the “strategy” is key to social media management. They did their homework, hired an affordable marketing company, and trusted them to create a campaign that would increase their business. The first few months were great. The owners spoke regularly with their team, and their online presences and sales increased. Once things were in place, the owners eased up their contact and trusted the company to do what they were contracted to do. As a result, the company did less and less. Guess what? Over time, the owners couldn’t determine any marginal value for the money they spent, and they ultimately canceled their contract after months of wasting money. So, what to do? First of all, you more than likely do not have time to manage your own social media. You as the owner or your manager or your front desk person should be too busy to map out a social media strategy. If you are still managing it yourself, then your social media is ineffective. If it was working, you would be too busy with customers and patients to be your company’s social media manager. Second, contracting your social media management is great if you are clear about several things. You should be clear how much engagement you expect. Be clear about the story you want told. Be clear about the result you expect. Third, establish what communication looks like (and frequency). Tie your contract to their communication. These tips will help you chart path of social media growth, and hopefully, they will lead you to revenue growth as well. ProSight Success has a team of social media strategists. If you are interested in learning about our services, email me at [email protected], and we will be glad to answer any of your questions. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. toI was working with a Billing and Coding Professional the other day through our HealthCare Pro Academy. She had experience in the industry but felt landlocked in her job. So, this is what we put in place to help her get the job (and pay) that she wanted and deserved. We focused on three areas: Social Media Profile: Every prospective employer is going to search you out on social media. Your profile speaks volumes to them about what you might be like as a potential employee. We looked at each profile she had and even discovered a few that she forgot about. We shaped those profiles by removing any potentially objectionable content and redesigned her profile page. If you don’t want to do this, then simply put your profiles on private. Resume Design: I’ve interviewed a thousand people in the last 20 years. I also know that I’ve skipped over potential employees because their resumes were either too sparse or poorly designed. After only a few changes, her resume expanded and targeted the skills that she possessed to get the job she wanted. It went from one page to three, and each was worth reading. Interview Skills: The single most important element of getting a new job is the face to face interview. Yet, so few people prepare for it. She and I talked through specific questions that might be asked, but even more importantly, we talked about questions that she could ask her potential employer. Whether you ever enter a mentoring program or whether your school offered them, addressing the issues of social media profiles, resume design, and interviewing skills is essential to getting the job you want. Get helpful advice from someone, and practice interviewing with someone who will give you honest feedback. Then, go out and get the money you are worth. Let us know if there is any way we can help. Gordon Duncan 919-412-8161 HealthCare Pro Academy www.jgordonduncan.com www.prosightsuccess.com www.prosightworkbook.com ProSight Success offers a training and mentoring program for Billing and Coding Professionals. How does a mentor from HealthCare Pro Academy help? Some of the benefits are… 1. 180-Day Personal & Professional Growth Plan 2. Guidance in Expanding Your Circle of Influence 3. Training on how to Increase Your Personal Income over a 180-Day Period 4. Creating a Personal Accountability Model to Keep You on Track And lots more. Our program costs $127 a month, and we will work with you for six months. Upon signing up, you will receive a survey to fill out about your background. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 45 minutes, and you will also have access via phone and text throughout the month. Below you will find references, and don’t hesitate to call me directly if you have questions. I look forward to helping you grow in your career. You deserve it. Bio: Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries. Gordon currently consults in the eye care, medical, as well as the manufacturing industry. Reference: “I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.” C. C. Byrd, OD The world saw one of the greatest sports’ gaffs of all time this past week. Did you see it? With mere seconds remaining and the Cavaliers tied with the Golden State Warriors in Game One of the NBA Finals, George Hill missed a free throw. Had he made it, the Cavaliers would have been up by one. A gaff, I imagine, but not one of the greatest. What happened next was a shock. Cavalier forward, J.R. Smith grabbed the offensive rebound. He had time to put up another shot or pass to someone else. But instead, he began to dribble the time off the clock. Cavalier legend, LeBron James yelled at him to pass. Unfortunately, time ran out, the game went to overtime, and the Cavaliers lost. J.R. Smith has given various reasons for his gaff, but he admits that he thought the Cavaliers had the lead. J.R. Smith is an NBA champion, and hopefully, this will not be what he’s known for, but the lesson from the moment is the pressing need for situational awareness. Had he been aware of the situation, surely, Smith would have acted differently. What about your business? How does your practice emphasize situational awareness? Do your employees know the schedule each day? Are they aware of any peculiarities in terms of patients or customers? Do they know when their managers are in or out? Much like the assumption that J.R. Smith knew what the score was, these things may seem obvious, but they aren’t. When your day gets busy, when customers and patients arrive all at the same time, most assumptions walk out the door. Simple, brief team meetings each day can prevent commonplace gaffes. Take 5-10 minutes each day to update your staff about schedules, inventories, and the like. Watch them act as pros in heated moments, and see your customers and patients appreciate their coolness under pressure. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. ProSight Success offers a training and mentoring program for Billing and Coding Professionals. How does a mentor from HealthCare Pro Academy help? Some of the benefits are… 1. 180-Day Personal & Professional Growth Plan 2. Guidance in Expanding Your Circle of Influence 3. Training on how to Increase Your Personal Income over a 180-Day Period 4. Creating a Personal Accountability Model to Keep You on Track And lots more. |
Gordon DuncanGordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture. Archives
September 2021
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