 It is the holiday season. All of the stores have Christmas trees, and Mariah Carey is singing, “All I want for Christmas is you.”
Unfortunately, it is going to take more than that to get your eye care practice ready for the holiday season. There are more things at stake than ambiance (though please decorate). In the spirit of the season, here are three ways your practice can get ready for the holidays and the end of the year. First: Set goals for your practice. Seriously, set goals. Let your staff know where they are going. These goals could be a revenue goal (of course, bonus them if they hit it). Frames sold. Patients seen. Goals are different than surviving. Without them, all you are doing is surviving. And again, bonus your staff for their efforts and their wins. The holidays are just too important financially to let them go without some direction for your staff. Goals always drive you towards financial growth. Second: Audit your insurance accounts receivable. The end of the year is crucial for your practice’s insurance health. So many of your patients have benefits that they will lose if they don’t spend them by calendar year-end. That means you will file a lot more insurance. That means your insurance filer is going to be more busy. If you do an audit and sit with them, they will know where they need to focus in the last 60 days, and you very well may capture some money that might be overlooked. Also, get time with them along the way and at the end of the year to keep them accountable and to encourage them. Third: Take care of your staff. They have worked hard. Bonus them. Throw a Christmas party. Do as much as you can afford. Let them know you appreciate them, and they will work hard for you, be thankful, and you will keep employee stability. So, friends, enjoy the holidays, but don’t the holidays manage you. Be aggressive in managing your practice so that they will be more enjoyable and profitable. Thanks so much, Gordon Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at [email protected] ProSight Success offers a host of resources for your personal growth: Streamlining Planner (the most practical daily planner on the market) Digital ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. As always, I will be glad to help you towards your goals in any way I can.
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 My marketing company, CTP Marketing & Consulting, recently joined our local Chamber of Commerce.
You might ask, “Why would you join the Chamber?” I know that some folks think that joining the Chamber is old school and an out of date marketing tool. But in fact, in my survey, most eye care practitioners DO join the Chamber, but only out of necessity, and then that ends their involvement. Well, maybe, when you hear my story, you’ll consider joining yours or perhaps increasing your involvement. In fact, here are three reasons why you should do both. First, your local Chamber gives you and your practice an opportunity to love and serve your community. Loving and serving your community is not a marketing ploy; it is a matter of integrity. If your practice doesn’t serve your community, it shouldn’t exist, but your practice DOES serve your community. You are a wonderful gift to your city. The Chamber gives you opportunities to exercise that gift. Second, your practice growth opportunities are endless. Let me give you one example from personal experience. The first thing I did once I joined was become a member of a LeadShare. A LeadShare is a twice monthly meeting where Chamber members share events, and even needs, within their business. They also share referrals and look to better each other. I was part of a 15-person group that had tons of ideas and helps. Your practice will best grow by referrals. A LeadShare will help. Third and finally, if you participate well, the Chamber will help you not be alone. Owning and running a business can be lonely work. The Chamber will give you a group of business owners who get what you are going through. That solidarity may just be what you need to keep going when times are tough. Chamber membership is only as good as your involvement. Merely joining will get your name on a Chamber website, and that’s about it. But you if take advantage of its benefits, this old-school approach might just net your new-school growth. If you like, you can explore this topic with more depth in our new podcast at www.anchor.fm/prosightsuccess.com. Thanks so much, Gordon Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at [email protected] ProSight Success offers a host of resources for your personal growth: Streamlining Planner (the most practical daily planner on the market) Digital ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. As always, I will be glad to help you towards your goals in any way I can. |
Gordon DuncanGordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture. Archives
September 2021
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