My marketing company, CTP Marketing & Consulting, recently joined our local Chamber of Commerce.
You might ask, “Why would you join the Chamber?”
I know that some folks think that joining the Chamber is old school and an out of date marketing tool. But in fact, in my survey, most eye care practitioners DO join the Chamber, but only out of necessity, and then that ends their involvement.
Well, maybe, when you hear my story, you’ll consider joining yours or perhaps increasing your involvement. In fact, here are three reasons why you should do both.
First, your local Chamber gives you and your practice an opportunity to love and serve your community. Loving and serving your community is not a marketing ploy; it is a matter of integrity. If your practice doesn’t serve your community, it shouldn’t exist, but your practice DOES serve your community. You are a wonderful gift to your city. The Chamber gives you opportunities to exercise that gift.
Second, your practice growth opportunities are endless. Let me give you one example from personal experience. The first thing I did once I joined was become a member of a LeadShare. A LeadShare is a twice monthly meeting where Chamber members share events, and even needs, within their business. They also share referrals and look to better each other. I was part of a 15-person group that had tons of ideas and helps. Your practice will best grow by referrals. A LeadShare will help.
Third and finally, if you participate well, the Chamber will help you not be alone. Owning and running a business can be lonely work. The Chamber will give you a group of business owners who get what you are going through. That solidarity may just be what you need to keep going when times are tough.
Chamber membership is only as good as your involvement. Merely joining will get your name on a Chamber website, and that’s about it. But you if take advantage of its benefits, this old-school approach might just net your new-school growth.
If you like, you can explore this topic with more depth in our new podcast at www.anchor.fm/prosightsuccess.com.
Thanks so much,
Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at firstname.lastname@example.org
ProSight Success offers a host of resources for your personal growth:
Streamlining Planner (the most practical daily planner on the market)
Digital ProSight Success System
And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
As always, I will be glad to help you towards your goals in any way I can.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.