This past week, Forbes declared that Jeff Bezos of Amazon is now the richest man in the world at a net worth of $90 billion.  A rise in Amazon stock and a dip in Microsoft accounted for the difference, but there is no need to worry or feel bad for Bill Gates.  The now 2nd richest man in the world is still worth $89 billion (in real-time rankings, Gates inched back above Bezos, but what’s a billion dollars between friends?).
 
What accounts for Bezos’ billions and the success of Amazon?  Simplicity and availability.  Amazon is simple to use, and nearly every product you can think of is available there. 
 
You can write and publish your own book on Amazon and make money doing it (replacing traditional publishing).
 
You can sell your own items there (replacing eBay).
 
You can order your groceries from Amazon (replacing your grocery store).
 
You can set up a schedule for items to be delivered to you (replacing your calendar).
 
And they continue to find creative ways to get you to purchase from them.  You can buy a button to put on your clothes washer so that when you run out of detergent, all you have to do is push it and detergent shows up.  Even their new Alexa system is really just a creative way to voice your orders without have to log on to a computer.
 
Simplicity and availability.
 
What does Bezos’ billions and Amazon have to teach your company or practice? 
 
You must strive for simple communication with your patients/customers. 
You must make your processes simple. 
You must make you products and services easy to find and readily available. 
Whatever about your business can be automated, must be automated.
 
And above all, when your customers/patients leave, they have to have enjoyed the experience with no regret.  You may not be worth $90 billion dollars like Jeff Bezos.  But learning from his company’s inherent intuitiveness will enable you to grow and maximize your potential.  If you don’t learn from these things, you put yourself in danger of becoming just another company that was swallowed up by Amazon. 
 
No matter your industry (service, sales, or medical), Amazon is seeking to find a way to replace what you do and what you sell with an automated command to Alexa. 
 
You can find a wealth of these types of insight, tips, and questions in the ProSight Success System.  It is only $169 and will help you make much more money than that in no time at all.
 
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry. 
 

Eye care is the perfect engine to transform struggling economies.
 
For example, the struggles of the state of Michigan and her economy are widely known.  Sometimes, they are misrepresented, and sometimes, the nation has no idea how bad things have been.
 
But the eye care industry is one place where real change is taking place in Michigan.  The impact there is personal and enduring. 
 
For example, the eye care industry is making real change in the job market.  Your local eye doctor’s office provides a career that quite often does not require a college degree.  This enables employees to work in an incredible growth-oriented industry without having to spend the money at a local university.  Additionally, working for a local Optometrist/Ophthalmologist gives many employees access to quality health care insurance and 401K’s.  This is the kind of economy boosting career-field that reshapes Michigan.
 
Also, eye care is re-educating the economy.  Quality eye care products demonstrate that quality products can be purchased at an affordable price.  Quality at affordable price makes an impact.  Eye care doesn’t have to sell cheap products at a cheap price.  And when a patient buys a value-priced pair of glasses that will last, both the patient and the economy improve.  
 
Additionaly, eye care offers Optometrists and Ophthalmologist destinations where they can practice to the full extent of their license.  That keeps jobs in Michigan which is essential to rebuilding the economy of the state.
 
To continue this trend, eye care must build on these successes.  Quality employees must be hired and trained.  Quality eyewear must be offered and sold to patients.  And quality Doctors must be hired.
 
Kudos to everyone in Michigan, and our hat is tipped to all in the eye care profession.  ProSight Success is committed to your growth and improvement.  That is why we offer our management curriculum which focuses on profit growing, human resources, and even an education on personal tax deductions.  That is also why we offer an hour of free phone consulting to everyone who purchase sour ProSight Success System.
 
Contact us if we can be of any help.  You are all doing a great job.
 
Gordon Duncan is the President/CEO of ProSight Success. 

How do you rescue a bad hire?
 
We’ve all been there.  Your new employee isn’t jelling with the team.  They seem to lack the hustle necessary to be a productive team member.  They’ve been late a time or two.  Or worse, you just don’t like them.
 
What do you do?  Well, here are 3 steps.
 
1:  Give them an early review.
 
Give the new employee a review within their first 14 days, 30 days at the latest.  If necessary, re-align the company’s ethos with the employee’s expectations and let them know where they can improve.  Let them know what a “good” employee looks like.
 
2:  Assign them a mentor.
 
Make sure that employee has a trusted mentor who can communicate your “way” of doing business.  Make sure that mentor is objective and inspiring.  Entrust the mentor to train the employee and get regular check-ups with both.  That way the “bad” employee has someone to go to at all times.
 
3:  Communicate what a “good” employee is.
 
The mistake I see so many employers make is that they are constantly reacting to their employees.  Instead, make it clear what a good employee is. Make a list if need be.  A good employee gets to work on time, places patients’/customers’ needs above their own, helps out in other stations during down times…whatever.  Leave no doubt in your questionable employee what success looks like.
 
Not every employee is a good hire and not every employee can be rescued.  But, there is no need to waste your time or constantly let employees go.  These 3 steps are time-tested and might make a difference in your office/business/practice.

ProSight Success offers two mentoring programs for training and for rescuing those bad hires.  Our first is our Front Desk Academy, a fully customizable program for front desk professionals that can be implemented in person or on various digital platforms.  Our second is our HealthCare Pro Academy which is geared towards Billing & Coding Professionals.  This program is also available in person and on various digital platforms.  

Gordon Duncan is the CEO of ProSight Success, a resource and consulting group working to make businesses and practices more enjoyable, profitable, and efficient. 
 
 

I worked with 2 young Optometrists via Skype yesterday who are just killing it. 
 
They have their practice priorities defined, and they don’t veer to the left or the right of them.
They are streamlined, not wasting money.
They are engaging their community, giving value and service.
And within a small period of time, their young practice is profitable.
 
How are they doing it?  You just read how they are doing it.
 
They have their practice priories defined.  They know their approach to optical, staffing, and other practice processes.
 
They seek to only spend money when there is a promise of a net profit return.
 
They serve their community joyfully knowing that if the community is served, the community will be faithful to them.
 
And they are profitable.
 
Here is our advice:  Start a revolution in your practice that leads to a revolution in the eye care industry.  Define your practice’s priorities specifically, and never violate them.  Be wise in how you spend your money always looking for a net return.  Serve your community to overcome the impression that all the eye care industry cares about is selling glasses (serving leads to selling).
 
And know that ProSight Success is glad to help you in any of these areas.  The simplest step is to purchase our ProSight Success System which has helped Optometrists is 5 different countries and across the US.  We also offer in person and tele-consulting.  Our passion wants to fuel your passion.
 
Lead a revolution in your practice that leads to one in the industry.  We stand ready to serve you.
 
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry. 
 
 

I recently took my daughter to the Vans Warped Tour.  If you aren’t familiar, Warped Tour is an annual festival of alternative and rock bands geared toward teens and 20 year olds.
 
The highlight of the festival for me was being with my daughter.  The highlight for her was meeting many of the stars that she admires.  Members of New Year’s Day, Black Veil Brides, Our Last Night, and others just walked around the crowd and were more than happy to take photos. 
 
As I gathered these photos to post on social media, I noticed something that was not really a surprise:  rock stars always wear sunglasses – even when they are just walking around.  This is no surprise.  As Gene Simmons of Kiss once said, “You gotta act like a rock star, even when you aren’t onstage.”
 
Now, your patients may not be rock stars, but creating a culture in your office that sunglasses are fashion statements will increase your sales. 
 
Educating your patients that a good pair of sunglasses is all it takes to make an impression will increase sales. 
 
Creating the impression that you gotta be you even when you aren’t on stage, will increase sales.
 
How do you do this?  Make sure your staff have good sunglasses.  Make sure you do.  Plaster those photos all over social media.  Talk about sunglasses incessantly with your patients, and watch your sales increase.
 
You can find a wealth of these types of tips and questions in the ProSight Success System.  It is only $169 and will help you make much more money than that in no time at all.
 
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry. 
 
 
 
 

Someone once told me that simple is beautiful but simple is never easy.  In light of that truth, ask yourself these two simply beautiful (but not easy) questions about you and your practice today.
 
Once you ask them, try to put just one thing in place to affect each area.  These things may not be easy at first to implement, but if you are brave enough to make the changes necessary, you will love walking into your practice each day.
 
Question One:  What can you do today to give yourself greater input, influence, and control in the areas of your practice where presently you have little or none?
 
Question Two:  What can you do today to enable your employees to have ownership so they will motivate themselves to work harder and better?
 
Asking the questions will take bravery.  Implementing them will take fearlessness.  Enjoying them will give you peace.
 
You can find a wealth of these types of tips and questions in the ProSight Success System.  It is only $169 and will help you make much more money than that in no time at all.
 
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry.