This past week, Forbes declared that Jeff Bezos of Amazon is now the richest man in the world at a net worth of $90 billion. A rise in Amazon stock and a dip in Microsoft accounted for the difference, but there is no need to worry or feel bad for Bill Gates. The now 2nd richest man in the world is still worth $89 billion (in real-time rankings, Gates inched back above Bezos, but what’s a billion dollars between friends?).
What accounts for Bezos’ billions and the success of Amazon? Simplicity and availability. Amazon is simple to use, and nearly every product you can think of is available there.
You can write and publish your own book on Amazon and make money doing it (replacing traditional publishing).
You can sell your own items there (replacing eBay).
You can order your groceries from Amazon (replacing your grocery store).
You can set up a schedule for items to be delivered to you (replacing your calendar).
And they continue to find creative ways to get you to purchase from them. You can buy a button to put on your clothes washer so that when you run out of detergent, all you have to do is push it and detergent shows up. Even their new Alexa system is really just a creative way to voice your orders without have to log on to a computer.
Simplicity and availability.
What does Bezos’ billions and Amazon have to teach your company or practice?
You must strive for simple communication with your patients/customers.
You must make your processes simple.
You must make you products and services easy to find and readily available.
Whatever about your business can be automated, must be automated.
And above all, when your customers/patients leave, they have to have enjoyed the experience with no regret. You may not be worth $90 billion dollars like Jeff Bezos. But learning from his company’s inherent intuitiveness will enable you to grow and maximize your potential. If you don’t learn from these things, you put yourself in danger of becoming just another company that was swallowed up by Amazon.
No matter your industry (service, sales, or medical), Amazon is seeking to find a way to replace what you do and what you sell with an automated command to Alexa.
You can find a wealth of these types of insight, tips, and questions in the ProSight Success System. It is only $169 and will help you make much more money than that in no time at all.
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.