I recently took my daughter to the Vans Warped Tour. If you aren’t familiar, Warped Tour is an annual festival of alternative and rock bands geared toward teens and 20 year olds.
The highlight of the festival for me was being with my daughter. The highlight for her was meeting many of the stars that she admires. Members of New Year’s Day, Black Veil Brides, Our Last Night, and others just walked around the crowd and were more than happy to take photos.
As I gathered these photos to post on social media, I noticed something that was not really a surprise: rock stars always wear sunglasses – even when they are just walking around. This is no surprise. As Gene Simmons of Kiss once said, “You gotta act like a rock star, even when you aren’t onstage.”
Now, your patients may not be rock stars, but creating a culture in your office that sunglasses are fashion statements will increase your sales.
Educating your patients that a good pair of sunglasses is all it takes to make an impression will increase sales.
Creating the impression that you gotta be you even when you aren’t on stage, will increase sales.
How do you do this? Make sure your staff have good sunglasses. Make sure you do. Plaster those photos all over social media. Talk about sunglasses incessantly with your patients, and watch your sales increase.
You can find a wealth of these types of tips and questions in the ProSight Success System. It is only $169 and will help you make much more money than that in no time at all.
Gordon Duncan is the CEO/Consultant of ProSight Success, serving the eye care industry.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.