Recently, my family and I visited Koi Tea. Koi Tea is an artisan, rolled ice cream and Boba tea shop in Stafford, Virginia. What their location lacks in space, it makes up for in great taste (and great marketing I discovered).
First of all, if you’ve never have eaten rolled ice cream, it tastes amazing, and watching their staff make it is a treat for adults and kids alike. But the second thing that jumped out from our visit was a slight bit of marketing genius.
Koi Tea makes amazing Boba teas (obviously by their name). But before they give them to you, they use a cup sealing machine to place a seal over their drinks. When you want to drink your tea, your pierce the seal with your straw, and it holds the straw in place. Then, every time you take a sip, you are looking down at the words, “Koi Tea”. Anyone who sees you with your tea, notices a slightly different drink than the traditional cup with a logo on it (their cup has a logo too by the way).
Brilliant. Koi Tea distinguished themselves among the thousands of other branded cups out there. Their presentation elicits curiosity.
The question for you and your business is this: how can you distinguish yourself from the competition? How can your branding not only stand out, but stand out over a durable period of time? How can your branding, not only advertise who you are, but create a curiosity that makes people ask about you?
Answer these questions, and your business will stand out from the rest. In a world full of ice cream shops, Koi Tea sure has.
ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon.
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Digital ProSight Success System
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And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at firstname.lastname@example.org.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.