One of the things that either your school or your state board demanded of you was adherence to the Optometric Oath
Do you remember the Optometric Oath? As a reminder, let’s walk through it. And as we do, it will be a returning path towards profitability and providing quality eye care.
With full deliberation I freely and solemnly pledge that: I will practice the art and science of optometry faithfully and conscientiously, and to the fullest scope of my competence.
Those are lofty goals. They are also even more lofty promises. So, ask yourself these questions:
When did you first read that oath?
When did you take it?
Do you think about regularly?
Do you seek to live it out each day in your practice?
Always, professionalism and quality eye care wins out. Oh, the hack doctor who runs patients through their practice like a factory may be making a lot of money. But eventually, patients get tired of being treated like cattle.
So, are you ready to take advantage of that shift?
Are you offering the best eye care in town?
Are your practices and patient relations better than any other doctor?
Return to the oath.
Secure your practices.
Be ready for profit.
If I or the Prosight Success System can help, we stand ready. Do go it alone. Put a seasoned pair of eyes on your practice so you can take care of the eyes of your patients.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.