I was speaking at a local chamber of commerce event this week. Dozens of business owners were there eating breakfast and drinking coffee. Guess what I discovered?
Not one of them cared about what I had to say.
At first, I was offended. How dare they?
But then, I figured it out. They all were there to network. They wanted to either connect with businesses and practices like their own or to grow their business by gaining new customers and patients.
So, I pivoted. I told them, “I can see you guys are hungry, and I’m not talking about food. You are all here because you want to figure out how to grow your business in this area. You’re just waiting for me to finish so you can start talking to each other.”
And from that point on, I led them through an abbreviated presentation of “Marketing to a Target Community”.
Afterward, I met with as many owners as I could, and I shared some of my tips:
Distinguish yourself from the other practices.
Communicate your distinctions.
Solve problems other businesses aren’t solving.
And now I want to help do the same for you.
On September 16th, we are releasing our “Marketing to Target Community” audio seminar. In it, we will cover the issues we looked at above as well as many others. When it releases, it will retail for $29.99. But right now, we are selling pre-orders for $14.99.
And if you pre-order now, we will include our bestselling ProSight Success System for FREE. That is a $169 value for FREE.
And when we release “Marketing to a Target Community” on September 16th, we will email it directly to you.
Look for more emails to follow. I can’t wait to help you hit your marketing targets. You can begin hitting them (and get a $169 value) here.
Thanks so much.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.