The eye care industry calls it “Week 52”. It’s the last week for many of their patients to use their benefits before they expire on December 31st. That means lots of eye exams and lots of pairs of glasses are going to be sold.
It also means that doctors and employees are going to be pushed to their limits. As many patients as possible are going to be scheduled, hours are going to extended, and patience (and patients) are going to be tested. The best practices thrive during this week, their staff perform well, and they end the year thriving financially.
What lessons can be learned from (and in preparation for) Week 52?
One: No matter the nature of your business or practice, recognize that the last week of the year doesn’t have to be quiet. Many, many customers and patients are active and not hibernating. If your working, determine to make your clientele feel appreciated. Love on them. Offer specials. Create discounted programs. Just let them know that you are thankful that they are considering you in the last week of the year.
Two: The same thing goes for your employees. I’m sure many of them would love to have the week off, but if they don’t, shower them with support. This is the time for bagels and pizzas and coffee. Spend a few extra bucks to let them know that you think they are good employees and that you appreciate them. You’ll see their efforts increase and their attitudes brighten.
Third: Be thankful. I know that lots of folks get the last week of the year off, but if you are open or working, being thankful is the only remedy to misery. Start your day and end your day by writing down 3 things that you are thankful for (starting with having job)! Gratitude always defeats complaint.
Thanks so much for all your support this year. The whole ProSight Success team hopes that we have been an encouragement to you. As always, let us know how we can be a greater help to you.
ProSight offers a host of resources for the eye care and medical industries. Just let us know how we can help.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.