My eye clinic was not growing.
Our patient base wasn’t growing.
Our revenue wasn’t growing.
But the large corporate practice in town was growing.
Their opticals were always full of patients.
Their eye doctors had full schedules.
Something needed to happen and quick. So, we took some time to understand our community. We asked questions. We changed our marketing approach. We stopped marketing to everyone and started marketing to a target community. We made our target more specific.
And it made a difference.
We looked at things like…
What distinguished us from the other practices.
How we could communicate what made us different.
What problems the other practices weren’t solving.
And our revenue grew.
Now, I’d like to help you do the same.
On September 16th, we are releasing our “Marketing to Target Community” audio seminar. In it, we will cover the issues we looked at above as well as many others. When it releases, it will retail for $29.99. But right now, we are selling pre-orders for $14.99.
And if you pre-order now, we will include our bestselling ProSight Success System for FREE. That is a $169 value for FREE.
And when we release “Marketing to a Target Community” on September 16th, we will email it directly to you.
Look for more emails to follow. I can’t wait to help you hit your marketing targets. You can begin hitting them (and get a $169 value) here.
Thanks so much.
ProSight offers a host of resources for the eye care and medical industries. Just let us know how we can help.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.