I'm not shy to tell you about books that other people have written that I think can have a huge impact on our practice.
I believe the most foundational book on marketing and patient generation in the past few years is DotCom Secrets by Russel Brunson. It enabled me to build my ProSight Success site, and I have also used it to build websites for practices that want to attract new patients. The book is simple to understand, and the strategies are effective.
Right now, the DotCom Secrets paperback is free… and all you have to do is pay the shipping and handling.
The book has some incredible content, both strategic and tactical…in many people’s opinions it’s one of the best books on online marketing ever written.
You’ll see just how easy it can be to get a site up and running, and how to string pages (also known as funnels) together so you can “ascend” patients from being curious about your practice to being paying customers.
I would highly recommend clicking here right now and claiming your copy of DotCom Secrets.
It might change your life and your practice. It has changed mine.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.