Sharknado Teaches An Important Lesson About Marketing & Branding

​Sharknado 6 premieres this Sunday.  That’s right.  Sharknado 6. 
 
We’ve all read the meme.  In a meeting somewhere, someone actually said, "let's make a movie about sharks caught in a tornado.”  And they did it.
 
What makes this series so popular, and what should it teach us about marketing and branding?  I can boil it down to one thing.  Sharknado doesn’t apologize for what it is:  a ridiculous movie with a slightly above average movie.  They know it.  You know it, and they brag about it.
 
When it comes to your brand, business, or anything else you care about growing and promoting, don’t apologize for what you are.  Sharknado works because it is unabashedly a movie about sharks and tornados. 
 
In fact, Sharknado makes sure everyone knows what it is.  It even won over Rotten Tomatoes, the internet’s source for movie criticism.  The site's consensus states: "Proudly, shamelessly, and gloriously brainless, Sharknado redefines 'so bad it's good' for a new generation."[i]  Yep, Sharknado brags about its badness and gets respect because of it.
 
Do the same for your business or practice.  If you are quirky, live up the quirky.  If you are a boutique, boutique it up.  If you are corporate, brag on your corporateness. 
 
Just don’t be so generic that you don’t have any distinctiveness.  Build marketing campaigns and inner office branding around what makes you, you. 
 
Sing it loud. 
Sing it proud. 
Just don’t be generic or bland.
 
If you would like help, ProSight Success has a team of marketing strategists.  If you are interested in learning about our services, email me at [email protected], and we will be glad to answer any of your questions.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help the eye care industry with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
 
 


[i] https://www.rottentomatoes.com/m/sharknado_2013/

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