This week, a photo of me was published by Cosmopolitan magazine.
I’m not joking, and I am as shocked as you are.
Here’s the story. Cosmo ran an article about how couples were creating mermaid photo shoots for their maternity announcements. They then mentioned that men were getting into the action as well. That’s where I was featured.
No, I have never done a mermaid photo shoot, but on my last vacation, my children wanted to bury me in the sand. Being a dad of 3 daughters, I said, “Sure”. So, they buried me in the sand and made me a…pregnant mermaid. My wife put the photo on Instagram with the hashtag #pregnantmermaid.
Apparently, Cosmo searched for mermaid photos on Instagram with that hashtag, found my wife’s photo of me, and now I’m a Cosmo model.
A friend of mine summarized the lesson here well, “Gordon, all those hours working out, writing, studying...and your wife’s IG made you a celeb.”
I’m not a celebrity, but the whole ridiculous scenario demonstrates the power of social media.
For you, patient, consistent work on social media has great value for your business. Cosmo may not feature you in an article, but social media will raise your presence in your community, it will educate your patients/customers, and it will give you a direct line to your crowd for things like sales and specials.
For some, social media may be a necessary evil, but it is necessary nonetheless. It is worth the investment.
Gordon Duncan is the CEO/Consultant of www.prosightsightsuccess.com. His most recent book, “The7 Essentials of Profitable Eye Care”, is free for digital download. He also does social media consulting for the eye care industry.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.