I recently visited an Alamo Drafthouse with my wife. If you are not familiar with the chain, here is a glimpse of the experience.
First, we reserved our seats online. We knew exactly where we were sitting and didn’t have to worry about getting there early. So much of the movie watching experience is wasting time getting to the theater early and then just sitting. Reserving a seat eliminated that waste.
Second, when we walked in, the atmosphere was fun. There was a bar, karaoke, and a massive selection of cult videos on the shelves. The people in the lobby weren’t bored or impatient. They were having fun.
Third, the Drafthouse had an amazing menu of food, mixed drinks, and the one item that move theaters never have: coffee. We ate well, had a great wait staff, and left with a great movie going experience.
What’s up with my advertisement for the Alamo Drafthouse? I’ll tell you what. It was a great experience. Experiential is the essence of attracting a loyal patient or customer base. Experiential for the sake of experiential sake won’t do it, but experiential that causes a desire for repeat business will.
I mean, my wife and l left saying we would gladly drive an hour the next time we wanted to see a movie.
So, the question is, “What is enjoyably experiential about your business/practice? What is going to cause your customers or patients to want to return?”
Do you offer an app that allows for greater convenience?
If patients or customers have to wait, what can you do to set apart your business from your competitors?
Is your retail experience customizable to each customer/patient or each experience the same?
Answering these questions will help you create an experience that will lead to greater sales and more repeat business.
Thanks so much,
Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at firstname.lastname@example.org
ProSight Success offers a host of resources for your personal growth:
Streamlining Planner (the most practical daily planner on the market)
Digital ProSight Success System
And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
As always, I will be glad to help you towards your goals in any way I can.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.