Eye Doctors, Marketing Campaigns, and Missing Out on Mother's Day

Did you miss out on Mother’s Day?
 
I’m not asking you if you reached out to your mother (I hope you did).  I’m asking whether or not your practice put together a marketing plan to take advantage of the $21 billion dollars that is spent each Mother’s Day.
 
Obviously, you can’t do anything about it now.  Any “sunglasses as gifts for mom” sales are gone by the way side. 
 
And guess what?  You’ll miss out on Mother’s Day again next year unless you do one thing. 
 
Create a Marketing Plan.
 
Here is the reality.  46% of companies with fewer than 50 employees do not have a marketing plan.[i]   That probably is the size of your eye care practice.  Basically, half of the eye care practices in the world don’t have plan, and that doesn’t mean that the other 50% have a plan that works. 
 
So, unless you have one, you’ll miss out on Mother’s Day and most every other holiday in between.  But how did you get started?  Here are few tips:
 
First, get your social media under control.  Make sure all of your platforms are up to date with information and pictures.  Design a plan to update them each and every day.  Give your patients incentive to interact with you.
 
Second, map out every major holiday in America.  Figure out which ones you can best emphasize.  You can’t switch promotions every few days.  They need to sustain.  Put together a promotion that makes your patients want to be a part of it.
 
Third, in writing, detail how you will engage with your patients, how you will advertise the campaign, and what you will promote or give away.
 
Without these elements, each and every opportunity to promote your business will pass you by. 
 
If you need help putting together a marketing campaign (or even one for the year), please contact us at ProSight Success.  We have been in the marketing business for 20 years, and we would be glad to help you.  Just email Gordon at [email protected], and you can get started.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at [email protected].
 
 


[i] http://www.marketingprofs.com/charts/2014/24945/34-of-marketers-do-not-have-a-documented-plan

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