In 2009, Twitter released a handheld device called “Twitter Peek” that was singularly devoted to…tweeting. The iPhone’s and other smart devices weren’t omnipresent yet, so Twitter saw an opportunity to dominate an untapped market. The device cost $99.95 plus an additional $7.95 per month service charge.
Twitter Peek was a spectacular failure.
First, all it did Tweet. You couldn’t go online, text, or visit other social media platforms.
Second, for some unknown reason, the screen couldn’t hold all 140 characters.
Third, the device was cost-prohibitive for being singularly purposed.
Unfortunately, this kind of narrow focus is a trap that so many industries fall into.
For example, in the day and age of online frames and mega-conglomerate franchises, if you are an optometrist, and all you are known for is eye exams and glasses, then you are on the pathway towards joining the Twitter Peek. The public no longer thinks of their local eye doctor as their primary source for those two commodities. In and out franchises and online retailers have claimed that space.
To avoid this trap, the local eye doctor should expand its services. For
example, many perspective patients aren’t even aware of services like Corneal Refractive Therapy (CRT) or Vision Therapy. Doubling up efforts in offering these services and promoting them is a key step in fighting off the Twitter Peek disaster.
Either way, the eye care industry is not stagnant. Moving with it and even getting ahead of it are the keys to thriving in this competitive market. Don’t be a Twitter Peek. Trailblaze new revenue streams that genuinely serve your patients to stand out.
Gordon Duncan/ProSight Success
ProSight offers a host of services to support and encourage you. We have:
Phone Consulting Services
Comprehensive Products for Your Office
Front Desk Training
Planning Your Year Services
Time Management Tools
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.