The 2018 elections are weeks away, and while the issues at hand are myriad, the future of healthcare is once again on the ballot. The balance of power in the House and Senate will affect government healthcare, and as a result, the revenue of your practice. As a practice owner, manager, insurance filer, etc., what should we do? Aside from voting, here are a few steps.
One: Maximize your out-of-pocket revenue. Invest time in money in your frame sellers and your contact lens sells. Remember, the eye care industry is as much a fashion industry as it is a healthcare industry. Train your staff to sell. Provide premium eyewear. Remind them that retail dress projects confidence in their patients. Maximizing out-of-pocket revenue protects your practice from all manner of insurance changes because it excludes third-parties.
Two: Invest in your insurance filer. Without a skilled, confident insurance filer, your revenue will drop, no matter who is in Congress and the Senate. And even the best insurance filer needs training. Seek out conferences and training events so that your filer can be equipped and so they can equip your staff.
What’s going to happen to healthcare is anybody’s guess. Maximizing your out-of-pocket revenue and investing in your insurance filer are two steps you can take to protect and grow your practice.
We tackle issues like this and lots more on our ProSight Success Podcast. To find out which platforms are available, go to the podcast’s webpage.
If your insurance person needs training, or if you are an insurance expert and would like to branch out into your own business, don’t hesitate to contact us. Our HealthCare Pro Academy – Billing & Coding Mentorship is designed to help you.
Know this above all, we salute your hard work.
Front Desk Academy
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.