If The NFL Can Increase Its Revenue In Its Most Unpopular Year, Then You Can Definitely Grow Your Revenue As Well...Here's How
The NFL seems to be bullet proof. Despite all of their controversies this year (anthem, concussions, poor play, etc), they are still growing. In fact, just this week, they announced a 5-year deal with Verizon worth $2.5 billion to stream their games on that platform.
The NFL has toyed with this with game streaming with Amazon Prime before, but this is a new level. It demonstrates that they are adapting to the new ways in which people consume content. There is a powerful lesson here: Growing businesses create new revenue streams.
For the eye care profession, one of the definitions of practice growth must be discovering new revenue streams. If you aren’t growing, you are dying. If your practice isn’t increasing in revenue and market share, that means someone else is.
So, ask yourself these questions:
What are revenue streams you have not considered?
Do you need to bring on a vision therapist?
Do you need to expand your offerings of sunglasses?
Are you offering Corneal Refractive Therapy to your patients?
Plenty of practices offer these services. If you aren’t, someone else is or will.
Are you training your staff to promote these services?
Even the best of employees need help in offering new services. So much of your employee’s day is rote. They ask and answer the same questions. Changing that up, and doing it well, is going to come down to you and your training.
How are you going to tell your patients and the community?
It won’t do you any good to implement new revenue streams if you aren’t letting the community know about it. Implement a social media strategy. Don’t just let an employee do it. Actually, map out a plan to let your city know about. Create and print signage for your office. Make your offerings ubiquitous – everywhere.
Put together plans like this for 2018. They will make a real difference. ProSight would love to help you with that. We are offering two amazing year-end deals to help you.
New Year’s Planning Sessions and Implementation Consult
An Entire Year’s Worth of Phone Consults – 63% off
Either way, don’t let new revenue streams pass you by. They can make a huge difference for you and your practice.
Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines.
ProSight offers resources to put you back in control of your practice.
P.S. ProSight Success has a 7-volume playbook to put all of these things in place. Typically, this resource costs $199. I have cut its cost 50%. From now until the end of the year, you can purchase the ProSight Success System in paperback for $100.
P.S.S. If you can’t afford these investments, ProSight offers a free e-book to get you started. Just go to www.profitableeyecare.com to get your copy
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.