Is concierge service the future of profitable healthcare?
A group of doctors in NC recently announced a concierge service to their patients. For the cost of $1,800 a year, a pre-determined number of patients will receive benefits and attention above and beyond their normal, excellent care.
They receive preferred scheduling in set blocks that are set aside each day.
Their exams were longer than the normal 20-minute slots.
Partnering with other doctors, the patients were given a private number to call on weekends if there was need.
Patients also received discounts on elective and cosmetic services as well as other benefits.
The idea was the patients received care above and beyond the already excellent care, but for a global fee, they could be pampered a bit. The doctor had no problem signing up patients and reaching their pre-determined number.
What do you think? This kind of offer would fit well in medical fields with retail (optometry) and cosmetic (orthodontics) options. The idea of providing above and beyond services that exclude third-parties may very well balance the write-offs and denials of the insurance world.
The keys would be a loyal patient base and a profitable offer that makes the concierge services attractive. These doctors had both and now enter the world of luxury healthcare.
Perhaps you might as well. What are your thoughts? Let us know.
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Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.