Creativity is Disruptive

I posted a photo on Instagram today, and within 30 minutes, over 100 people liked it.  Why such a quick response?  It wasn’t my hashtags or anything like that.  In fact, it wasn’t anything I did. 
 
It was merely a photo of a practice being creative.
 
Instead of saying, “Hours of Operation”, this business simply said, “Hours of Inspiration”.  And the internet loved it as I imagine the patrons of the business do as well. 
 
It was a simple change on the norm that got people’s attention, and that appeals to our culture.
 
You see, you practice in a culture of creativity.  It is not just that different stands out because different is not always creative.  The key to distinction is disrupting the norm of people’s thinking in such a way that they notice and appreciate what you’ve done.
 
So ask yourself these questions:
 
What is distinct about the normal things of your practice?
 
Could you redesign your cards?
Could you create a new environment in your frame room?
Could you unify a theme among your staff’s scrubs?
Could you offer free photo shoots for patients trying on glasses to post on Instagram?
 
Whatever the case.  Stand out creatively, and you will be noticed and attract patients.  A few moments considering the boring details of your practice could go a long way.
 
Gordon Duncan, the CEO of ProSight Success, offers creative and disruptive consulting resources to the eye care industry and beyond. 
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