Prosight Success System
  • Home
  • About
  • Contact
  • Blog

Making Care The Focus of Eye Care Is The Key To Profit

7/23/2018

0 Comments

 
PictureDon't offer so many things that you stray from eye "care".
Part of the Prosight Success approach is the need to sell glasses well, maximize profits, and to diversify the products/services you offer.  In the landscape of eye care, and with the proliferation of competition, practices don’t have the option of ignoring these basic business precepts.
 
But this truth remains: none of those strategies matter unless you are an excellent eye care provider.
 
I once worked with a practice that had their procedures down.  Their front desk checked in patients with efficiency.  The techs worked up the patients with care.  The optical was full of skilled salespeople who met their patients’ ocular and fashion needs.  All the procedures for success were in place.
 
And they were losing money every month.
 
Why?  Simple.  Their doctors weren’t good doctors.  Oh, don’t get me wrong.  They knew eyeballs in and out.  They were good clinicians, but their demeanor and practices indicated that they had just quit caring about their patients. 
 
For example, they showed up only once the first patient was seated.  They left the second the last patient was done.  Their conversations with their patients were minimal.  They didn’t make efforts to be relational.  It appeared as if their goal was to get the patient out of the chair and into the optical as fast as possible.  As a result, patients were losing loyalty and affection for their practice.
 
What causes this approach?  Why would any eye care provider lose the personal touch that is essential for eye “care”?
 
Sometimes, the pressure from ownership is to see so many patients, personal interaction is nearly impossible.
 
Sometimes, eye care providers succumb to the temptation of profits over patients.
 
Sometimes, there is no accountability for the doctors that enables them to be personal day in and day out. 
 
Honestly, there are innumerable reasons why this happens.  There is, however, only one thing that is going to change it.  Each doctor has to purpose to make a change.  They have to determine for themselves that they are going to care for their patients’ eyes and their person. 
 
What else can make a change?  Mentorship is an avenue.  Bringing in a consultant to refocus the practice is another.  No matter the approach, and no matter the present profit, if eye care providers don’t care for their patients’ person, their practices will suffer in the long run.  Take action before that is you.
 
If you would like input on these things or would like to talk about practice and personal consulting, please contact us at ProSight Success.  We have been in the marketing business for 20 years, and we would be glad to help you.  Just email Gordon at gordon@jgordonduncan.com, and you can get started.
 
Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. 
 
ProSight Success has several tools to help you with all of this.  Our international bestseller, Practice Progress, goes deep into the philosophies above.  You can find the paperback at Amazon. 
 
However, your best value is the full 7 Step, 7 Book ProSight Success System.  We offer it in 3 formats:
 
Digital ProSight Success System
Paperback ProSight Success System
 
And our best value:  the ProSight Success Workbook that includes a digital copy and a free hour of consulting.
 
Of course, Gordon Duncan, our CEO, is also available for private consulting.  Email him at gordon@jgordonduncan.com.​


0 Comments



Leave a Reply.

    Gordon Duncan

    Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.

    He has been happily married to Amy for over 20 years and is the proud father of 3 wonderful girls. 

    He is a graduate of East Carolina University and Reformed Theological Seminary. 

    He has been in the eye industry since 1999, an elder in the Presbyterian Church of America (PCA) since 2000, planted Sovereign King Church in Garner, NC in 2005, and planted Evident Grace Church in Fredericksburg, VA in 2013. 

    Archives

    September 2021
    October 2020
    September 2020
    December 2019
    September 2019
    May 2019
    March 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About
  • Contact
  • Blog