If your revenue (deposits) dropped 10% this year, you will need a 30% increase in patients to sustain your personal income according to a recent study.
That is insane. Essentially, if your deposits drop, you better have a plan to grow your patient base or you will make less money next year. Why will this affect your income? Because you will have less revenue to cover office expenses, so profits will drop which will affect your salary whether you own the practice or not.
What to do? Invest in yourself first, even if you have to spend your own money. Get a mentor. Hire a consultant. Read materials that will help you grow your practice.
But showing up to work every day is not enough. Something has to change. Some new action has to take place. Towards that end, ProSight offers resources to put you back in control of your practice.
ProSight Success has a 7 volume playbook to put all of these things in place. In fact, we recently published this system in paperback. It has been called the “Optometric Textbook for the 21st Century”. Typically, this resource costs $199, but in light of seeing another practice fatality, I have cut its cost 50%. From now until the end of the year, you can purchase the ProSight Success System in paperback for $100. This 2 lb. (over 300 pages of resources) playbook has been #1 in 7 different countries, and it’s the step by step process that the doctor above walked through.
Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at firstname.lastname@example.org
P.S. If you can’t afford these investments, ProSight offers a free e-book to get you started. Just go to www.profitableeyecare.com to get your copy.
Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture.