The Year is Half Over. How is Your Eye Care Practice?

The year is half over.  Are you close to any of the goals you decided upon on New Year’s Day? 
 
Maybe you didn’t articulate your goals or write them down, but I imagine you had some things you wanted to happen in your practice.
 
Maybe you held onto an employee to give them one more shot.  How are they doing?
Maybe you wanted to increase frame sells.  Are they trending upward?
And I’m sure you had the one goal that every business owner has:  you wanted to increase profits.
 
So, how are you doing?
 
Do not worry.  The year is not over.  It is still time to make changes and reach your goals.  But one thing is necessary.  You have to take action.  You can’t wish these changes to happen on their own.  If they were going to, they would be occurring already.
 
So, take massive action…today.
 
If you have an employee who is not improving, either put a performance contract in place or let them go.  Every employee can be replaced.  Not every employee can improve.  Either way, figure out which one is the case for this employee.
 
Are your frame sales trending up?  Is your schedule more full?  Are you selling more contacts?  If not, dig into the numbers and figure out why.  Train your staff.  Put an incentive program in place.  Do you part by beginning the sale in the exam room. 
 
Are your profits increasing?  There are two things to do:  increase income and decrease expenses.  Decreasing expenses is the one you can most easily control, so don’t waste money.  But more than likely, your challenge is not expenses but income. 
 
Emphasize to your entire staff how important each of them is in the patient process.  Motivate them with spiffs.  Celebrate wins and teach from losses.  Engender a winning/performance spirit with your staff.  Only allow the best employees to work for you. 
 
But take control of your practice today.  The year is only half over.  You can still meet your goals.
 
Gordon Duncan is the CEO/Consultant of ProSight Success.  ProSight Success is an entire practice system to increase profits, motivate staff, and improve your practice environment. 

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