I spoke with a young man this week who graduated from an IT school that was designed to prepare their students to get a job in the tech industry. He worked hard and achieved his dream and got a job. He started, worked even harder, and two weeks later was fired. Why? What happened? According to him, he just didn’t learn enough at his tech school. Oh, it was enough to get him a job, but it wasn’t enough to equip him to work in the competitive IT field. Sadly, these stories are true for the billing and coding industries as well. There are so many billing and coding schools and even more graduates. Either this multitude of graduates are ill-equipped or they are never employed in the first place. That is why ProSight Success created the HealthCare Pro Academy. After 20 years in the medical consulting field, ProSight Success has expanded its influence beyond working with doctors and owners and is now helping billing and coding students/professionals get jobs, gain better paying employment, and even start their own business. Our program costs $127 a month, and we will work with you for six months. Upon signing up, you will receive a survey to fill out about your background. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 45 minutes, and you will also have access via phone and text throughout the month. Below you will find references, and don’t hesitate to call me directly if you have questions. I look forward to helping you grow in your career. You deserve it. Gordon Duncan HealthCare Pro Academy www.jgordonduncan.com www.prosightsuccess.com www.prosightworkbook.com Bio: Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries. Gordon currently consults in the eye care, medical, as well as the manufacturing industry. Reference: “I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.” C. C. Byrd, OD
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You should enjoy going to your practice every day. Ask yourself: Are you tired of working hard every day at your Optometric practice but not having enough money to pay your bills? Maybe you can pay your bills, but are you tired of not ever getting ahead? Do you want to generate enough revenue so that you don't have to worry in order to pay all of your bills? What if there were a few simple changes you could make in your practice that could increase your revenue? Can you imagine what would happen if your staff was as motivated as you were? Don’t you want to go home each day and feel like your practice is growing and healthy? Well, the ProSight Success System is intended to help you accomplish all of these things. What you’ll find in it is a simple system that will not cost you any extra money to implement and will result in quick and positive changes in your office. ProSight Success works like this. In it, you’ll learn diagnostic tools to enable you to determine the health of your practice. You’ll hear about incentive programs that motivate staff. Formulas and examples will be provided to help you and your staff project how healthy a month is going to be, and then practical tips will be provided to enable you to improve those results. The end goal is that your practice will begin practicing the progress you want it to make. Listen to what one O.D. had to say… “This book should be gifted to every graduating O.D. today. Being an eye doctor is fun but being a businessperson is hard work. Gordon has the incredible ability of making the business of eye care easy and profitable.” Jon Scott, OD, Battleground Eye Care, Greensboro, NC ProSight Success gives you input, influence, and control in the areas of your practice where presently you have little or none. It will enable your employees to have ownership so they will motivate themselves to work harder and better. It will help you make more money in your practice than you ever have before. So, how much? I know you are thinking that. What you’ll get with ProSight Success is a proven system that will give you back control over your office. And as you see your staff’s motivation grow, your practice’s revenue will progress. Often most OD’s have to rely on a consultant to make these changes. And while there are some benefits to having a face to face consultant, there can also be some drawbacks. The first of which is that most consultants want either a large up-front fee or a once a month bank draft at the minimum. I have known OD’s to spend $50,000 - $100,000 in a single year. Given the amount of time you can save by using this instructional guide, it could easily be worth at least $1000 for it. Even $500 or $400 would be a steal. But that would go against my goal of enabling you to grow your practice revenue. Right now, you can download ProSight Success for the low price of $169.99. You will receive it as a pdf download that works on nearly all computers and tablets. Even better, the download is nearly instantaneous. BUT THERE’S MORE… In addition, ProSight Success also gives you free, practical resources that you can use as much as you want. You'll receive bonuses such as: Sample Employee Evaluation Forms Tools to Retrieve Lost Patients Proven Insurance Authorizations And many more... WHAT IF I DON'T LIKE IT? We are so confident that ProSight Success will help you improve your practice, we promise you this. If you’re not satisfied, within 60 days of your purchase you can get 100% of your money back. That’s how confident I am that ProSight Success will help you increase your revenue's practice. I take all the risk by letting you try out ProSight Success for 60 days. You have absolutely nothing to lose. Gordon Duncan www.prosightsuccess.com So, you have a degree from a medical and billing college. Now what? Obviously, you would like to begin to see the benefits of all your hard work. Perhaps you want a better job. Perhaps you want to make more money. Perhaps you want to start your own business. I can help, and that is why I created the HealthCare Pro Academy. Let me tell you one of our success stories. Let’s call this student Ava (I protect the identity of my students because many are working one job while preparing to get another or start their own business). She is a lot like you in that she studied hard and earned her degree, but she hadn’t yet reached her earning potential. I met her through an interview with a doctor’s office. The doctor went with a different hire because of her lack of experience, but I could see a great future ahead for her. We talked about the HealthCare Pro Academy, and she took the leap. $127 a month was a small investment compared to being unemployed or underemployed. And while results always vary, she was able to get a job in one month. Now, we work together to continue growing her professionalism and prepare her to start her own business in the near future. Stories like this are why I created the HealthCare Pro Academy. HealthCare Pro is a 6-month mentoring program that helps medical professionals accomplish their goals, and we would like to help you. We empower you with training and help you with job acquisition. If you want to start your own business, we can mentor you from startup to implementation to growth to expansion. Our program costs $127 a month. Upon signing up, you will receive a survey to fill out about your business. Upon completion, email it back, and we will set up our first conference. We will talk online twice a month for 60 minutes, and you will also have access via phone and text throughout the month. If you have questions before beginning, don’t hesitate to call me at 919-412-1816. I look forward to helping you. Gordon Duncan HealthCare Pro Academy www.jgordonduncan.com www.prosightsuccess.com www.prosightworkbook.com Bio: Gordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has been in the eye industry since 1999 and is the author of the eight-book ProSight Success System. His book “Practice Progress” has charted #1 in 6 different countries. Gordon currently consults in the eye care, medical, as well as the manufacturing industry. Reference: “I’ve Known Gordon for seven years and have been thoroughly impressed by his work ethic, professionalism, and knowledge of the practice of Optometry. He’s helped me tackle overwhelming tasks by implementing procedure manuals and simplifying complex employee issues. I highly recommend him as a consultant and feel confident in his abilities to serve as a guide in any optometric practice.” C. C. Byrd, OD I'm not shy to tell you about books that other people have written that I think can have a huge impact on our practice. I believe the most foundational book on marketing and patient generation in the past few years is DotCom Secrets by Russel Brunson. It enabled me to build my ProSight Success site, and I have also used it to build websites for practices that want to attract new patients. The book is simple to understand, and the strategies are effective. Right now, the DotCom Secrets paperback is free… and all you have to do is pay the shipping and handling. The book has some incredible content, both strategic and tactical…in many people’s opinions it’s one of the best books on online marketing ever written. You’ll see just how easy it can be to get a site up and running, and how to string pages (also known as funnels) together so you can “ascend” patients from being curious about your practice to being paying customers. I would highly recommend clicking here right now and claiming your copy of DotCom Secrets. It might change your life and your practice. It has changed mine. Gordon Duncan www.prosightsuccess.com I visited the beaches of NC this past week, and I noticed a few things. Everything is more expensive with no apologies. There are two bookstores where we are, and their prices are outrageous. Every book in the store can be purchased on Amazon for nearly 50% cheaper. Yet, the stores have been open for years, and they had plenty of customers on the day I visited. There is just something about spending your money where you are shopping when you are at the beach. Plenty of local treats are available. These are things that people seem to only eat en masse when they are at the beach. There were tons of ice cream shops. An ice cream shop is not uncommon, but one every ½ mile or so would be unsustainable in most areas. And why so many peanut shops? What’s up with sea foam candy? Only at the beach. Businesses are unapologetic of their identity. Businesses at the beach have a distinct personality and they don’t attempt to be anything other than who they are. Interior decoration is often beach themed. The staff is often beach dressed, and on an on. Businesses make no excuse or apology for this, and doing business with them means accepting and embracing this identity. There are a few lessons for the eye care industry to learn from these beach distinctives. First, if you carry a quality product and offer quality services, don’t apologize about. Sell high-end frames confidently. I have even seen frame sellers be sheepish about $179 frames. If your product is quality, your presentation should be quality. Second, cater your practice to the locale. Generic looking offices abound, and you know what danger faces a generic looking practice? Anonymity. If everyone is the same, everyone is the same. Speak with locales and ask your patients what would help your practice interiorly represent its community. Third, determine your practice’s identity and declare it to the world. If you are a medical practice, tout that. If you are boutique, let everyone know what makes you a great boutique. If you try to be everything to everybody, you will be nothing to nobody. Take your time and put these things in place thoughtfully, and watch your practice grow. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. No matter what, don’t surrender your ground in the eye care industry. You have so much to offer. Do you have someone who is able to train each position in your office? Probably not. It is hard to have that many quality staff. Many offices only have one person staffing each position, and even if they have more than one, that doesn’t mean that each person could train someone. That reality breeds two problems: One, if a staff person leaves abruptly, the office struggles or even has tasks that go undone. Insurance may not be filed for weeks, for example. Two, employers keep bad employees around because they fear they can’t replace them if they let them go. Has this happened to you or are you in danger of being in this situation? Are you holding on to staff that you should let go or are you paying someone more money that they are worth? Here are a few ideas to get yourself out of that situation. Borrow a Staff Person: Most employers have a friend in the profession. Find a friend who has a top-notch employee, and partner with them to have their employee come in for an afternoon of training. Cross Train: Take an afternoon per month and have each of your staff train the rest. This ensures that every person can do every job. Bring in a Consultant: Many healthcare professionals like myself off in person and virtual training. My Front Desk Academy can be tailored made to whatever need you may have. No matter what, don’t leave yourself stranded or be held hostage by outgoing to poorly performing staff. Your practice and patients deserve better. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. No matter what, don’t surrender your ground in the eye care industry. You have so much to offer. Atmosphere is the eye care provider’s competitive edge. Think about it. The local eye care provider cannot price compete with the Wal-Mart’s, Costco’s, Warby-Parker’s, and the host of other frame providers. For most practices, selling $39 frames is a losing proposition. You just can’t make enough money. So, how do you compete? One word: atmosphere. Online frame sellers aren’t worried about atmosphere. Their edge is price and convenience. Since the local eye doc won’t win those battles, they have to emphasize atmosphere, and people care about atmosphere. Think about it this way. You can make coffee at home way more cheaply than the cost of a cup of Starbucks. You can even make Starbucks coffee at home. Yet, millions of people flock to Starbucks every day. Why? Atmosphere. People love the smell, the attention, and their local barista. Think about alcohol. You can buy beer, wine, and whiskey for the fraction of the cost of buying alcohol in public. That reality does not stop millions of people from ordering drinks at restaurants and bars every day. The reason is atmosphere. So, to compete, eye care providers have to promote and provide a welcoming and enjoyable atmosphere. Here are a few ways to get started. Treat your frame room like a show room. Make it a fashion experience. Your interior decoration should model a high-end retailer. There is a reason people love to go clothes and makeup shopping. People love the feeling and atmosphere. Decorate your frame area with the same approach. Pamper your patients. You are asking them to spend $350 plus on frames. For that, they should be pampered. Do more than just provide a k-cup or two. Pamper them like they are the only people in the world who are purchasing frames. Wait on them hand and foot. Spoil them. Have your frame sellers wear retail dress. Your frame sellers should demonstrate their fashion acumen. There is a disconnect if your sellers look disheveled or are in scrubs while they are giving fashion advice. Eyewear is a fashion position, and your seller’s appearance will lead the way in that approach. Friends, online forums have eye doctors worrying that the industry may be 75% gone in 5 years or less. The battle to keep that from happening is atmosphere. Make yourself more than a prescription and cheap frame provider. Be a warm, fashion-filled atmosphere for fashion and eye care and distinguish from everyone else. ProSight Success has several tools to help you with all of this. Our international bestseller, Practice Progress, goes deep into the philosophies above. You can find the paperback at Amazon. However, your best value is the full 7 Step, 7 Book ProSight Success System. We offer it in 3 formats: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. Of course, Gordon Duncan, our CEO, is also available for private consulting. Email him at [email protected]. No matter what, don’t surrender your ground in the eye care industry. You have so much to offer. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. The nation watched in horror as a pedestrian bridge at Florida International University collapsed on the highway. Presently, the death toll stands at five while many more were injured. It appears that the 860-tonne bridge fell within hours of being set in place. One news center described it this way: The purpose of the bridge was to connect the university with the City of Sweetwater An 18-year-old female student had been killed trying to cross the busy road last August, according to local media reports. The $US14.2 million ($18.2 million) bridge was built to provide a safer path for pedestrians. It measured 53 metres and was meant to withstand a Category 5 hurricane and last more than a century.[i] As the details became clear, it was discovered that an engineer expressed concern about the bridge’s stability. The engineer called the Florida Department of Transportation, but when there was no answer, he left a voicemail stating his hesitations. The voicemail was never checked. Two days later, the bridge collapsed.[ii] There is a lesson to learn here for the medical industry. In the era of cell phones, the lesson can be stated in this way, “Does your practice have a landline voicemail, and whose responsibility is it to check it?” Many patients still trust landlines and leave messages. Sadly, I’ve seen medical practices with as many as 27 unread voicemails. Practices can’t approach voicemails in this way. They aren’t a distraction. They may actually be pertinent, necessary, and life-threatening. Of course, most voicemails these days state that if the purpose of the call is life-threatening, please call 911, but not everyone follows instructions. Simply, your medical practice needs a landline voicemail plan, and the good news is it is simple to implement one: One: Establish whose responsibility it is to check for voicemails on all lines. Two: Establish who responsibility it is if that person is out of the office. Three: Establish a protocol for how to respond to those messages. Four: Establish the expectation of response to your employees so that no patient is ever left with no response. The tragedy in Florida is horrific, and one key takeaway for all of us is to not let our responsibilities to our patients be hindered by such a thing as a landline voicemail. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight offers a host of resources for the optometric and small business field. You can find front desk training at our Front Desk Academy. Additional resources can be found below: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. [i] http://www.abc.net.au/news/2018-03-16/what-we-know-about-the-installation-of-the-florida-bridge/9554656 [ii] http://www.abc.net.au/news/2018-03-17/florida-bridge-collapse-voicemail-warning-days-before-accident/9559172 Recently, an eye doctor brought me in to help with hiring. First, I source gathered about 100 resumes. After weeding them out, I called 15 of them. I then set up 10 interviews. The goal was that out of those 10, I would recommend 2 for the doctor to interview, and out of that pool, he would have his candidate. In the interviews, I was reminded of the challenge of learning about potential employees while staying within legal bounds. For example, you can’t ask questions about their personal lives, how many children they have, if they are married, what kind of transportation that have, and on and on. So, the big question is, “How can you legally learn the most about your potential employees?” I have two sure-fire questions. The first is, “If you had a Saturday to yourself, to do whatever you wanted to do, what would you do?” This is a super question because people typically have to stop and think. They will tell you what they normally do on a Saturday, they will tell you why they can’t do what they want to do, and they will tell you a lot about their choices of recreation. Additionally, you are allowed to ask follow up questions to anything that they mention on their own, or you can at least say something like, “Oh, you mentioned your children, can I ask you about them?” You learn a lot. The second question is also a personal favorite. I ask, “Are you a big reader?” You learn so much about employees from this question. First of all, you learn if they like to read. My opinion is that readers make the best employees because they engage their brain and want to learn. Also, when a potential employee says they do like to read, then ask what the last book was they read or ask them what kinds of things they like to read. Both answers tell you a lot about their personalities. Take these two questions into your next interview and learn a ton about a potential hire. It might just make the difference between hiring someone that lasts 10 days versus someone who lasts10 years. If you would like further help in hiring, ProSight Success has two resources for you. The first is our book “Resourcing Human Resources” which goes in depth to the hiring process and how you can improve it. You can find it here. Also, you can bring me in for a similar process as what you read at the beginning of this article. If this is something you are interested in, please email me at [email protected] or call me at 919-412-1816. Gordon Duncan is the CEO/Consultant of ProSight Success. He has worked in the eye care industry for nearly 20 years. He has consulted in the medical field, manufacturing, accounting, and many other disciplines. You can contact him at [email protected] ProSight offers a host of resources for the optometric and small business field. You can find front desk training at our Front Desk Academy. Additional resources can be found below: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. We’ve launched a podcast! Thank you everyone for your faithful reading of our ProSight Success emails and curriculum. We continue to work hard to provide you with the best in eye care and business-related writings and teachings. But have you noticed that our writings have expanded in the last year? We have written about physical health and even relational health at times. Towards that end, Gordon Duncan, ProSight Success’ CEO, is launching a Podcast entitled, “This is Gonna Hurt, a Podcast of J. Gordon Duncan”. Why such a title? Because real change always comes through pain and progress. No pain, no progress. In each episode, the podcast will focus on one of four areas: finances, physical health, family, and faith. That means we will definitely be talking about the eye care industry, but the podcast will also talk about lots of other topics as well. Right now, you can find the podcast on iTunes and Anchor with 3 other platforms launching soon. Check it out to find out more about what to expect. Then, please subscribe and look for more episodes each week. Of course, you can always take advantage of the great ProSight Success resources any time you want. You can find them below. The one we most want you to get is the free “7 Essentials of Profitable Eye Care” at www.profitableeyecare.com. Gordon Duncan is the CEO/Consultant of ProSight Success and has trained employees for nearly 20 years. ProSight offers a host of resources for the optometric and small business field. You can find front desk training at our Front Desk Academy. Additional resources can be found below: Digital ProSight Success System Paperback ProSight Success System And our best value: the ProSight Success Workbook that includes a digital copy and a free hour of consulting. |
Gordon DuncanGordon Duncan is an award-winning educator, salesman, teacher, manager, and writer. He has taught in the public school system, lobbied for school's accreditation, managed eye clinics, led sales' teams, and also publishes books on theology, church, and culture. Archives
September 2021
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